Brand guidelinesVersion 03 September 2020IntroductionThese guidelines are here to introduce you to our brand and its identity elements, showcasing best practice for creating engaging communications, spaces and experiences.Our brand brings together everything World Triathlon stands for and influences everything we do. Following these guidelines will ensure that all the communications we create reflect and reinforce our identity. It will allow us to stand out in a crowded market and reach a whole new audience.Strategy 03Vision 04Mission 05 Platform 06Positioning 07Personality 08Tone of voice 09Image 10Offer 11Behaviour & Beliefs 12Essence 13 Manifesto 14 Identity 15Rationale 16Logo versions 17Usage 18Standalone Logomark 19Essence 20Usage 21Balance words 22 Colour 23Primary 24Secondary 25 Typography 26Primary 27Secondary 28 Graphic elements 29Globe 30Globe usage 31Apex elements 32Patterns 33Patterns usage 34 Photography 35Action 36 Community 37 Brand 38 Usage 39Example templates 40Document covers 41Content 42Features and back cover 43Sub-brands 44Events 45World Series 46Brand extensions 47Endorsed events 48Partners and suppliers 49 Bringing it all together 50 Queries and approvals 59ContentsIntroduction2ContentsWorld Triathlon Brand GuidelinesStrategyWorld Triathlon Brand GuidelinesStrategyWe have consulted with triathletes, partners, participants and the wider multi-sport movement like never before. Together their voices have helped us develop a brand that authentically represents the ambition for triathlon and creates a clear vision of success.3Strategy4VisionWorld Triathlon Brand GuidelinesOur VisionExpanding human potentialThrough innovative multi-sport experiences, we are creating stronger connections between sports, individuals and communities, to make people fitter, healthier and stronger in mind, body and soul. Join our global family.This statement lies at the core of our brand - it sets out how we will help shape the future of our sport and the world.Strategy5MissionWorld Triathlon Brand GuidelinesOur MissionSetting and sharing extraordinary standards of excellence for elite sportEmpowering a healthy, dynamic age-group competitionInspiring wider grassroots participation and providing clear pathways into our sportAppealing to sports fans everywhere through exciting action, compelling content and fun experiencesWe exist to nurture an accessible and inclusive global multi-sport movement while driving the sport of triathlon to greater success.We will achieve this by:• Setting and sharing extraordinary standards of excellence for elite sport• Empowering a healthy, dynamic age-group competition • Inspiring wider grassroots participation and providing clear pathways into our sport• Appealing to sports fans everywhere through exciting action, compelling content and fun experiencesPlatformWorld Triathlon Brand GuidelinesPlatformThese essential messages explain what we do, how we operate and why...
