Huawei Visual Identity GuidelinesV 2.0DOCUMENT DESCRIPTION Huawei is a leading brand in the ICT industry and its Visual Identity (VI) must be in keeping with Huawei’s elevated brand image around the world; meet the growth, the demands, and the needs across all of its businesses. This Guidelines is an upgrade based on the 2006 “Huawei Visual Identity Guidelines” and replaces the 2006 document immediately upon issue. Upgrades and Refinements1. Visual Identity SystemThe Corporate symbol continues to express Huawei brand's core concepts of focus, innovation, robustness, and harmony and the HUAWEI logotype has been optimized and modernized aligned with today’s trends. The Huawei brand color (Huawei Red), secondary colors, supporting Graphic (Huawei Line), brand imagery and typography have also been upgraded based on the Visual Identity established in 2006; building an even stronger brand image with ease of use in mind.2. Application SystemGrowing with today’s broader audiences and ever-expanding needs-stationery, print, advertising, exhibitions, displays, as well as signage and wayfinding-the applications were carefully evaluated and refined with updated principles and new layouts, guidelines for co-branding are further defined, digital media such as website and social media are now included and a part of our VI.Contact informationDownload the Huawei Visual Identity Guidelines and templates in W3, or search “Brand Management Department” for advice from relevant experts at Huawei’s Brand Management Department. Website of Brand Management Systemhttp: //w3.huawei.com/hsdms/?brand=1#!brand/common/home.htmlStatement for the use of the images in the Huawei Visual Identity Guidelines V2.0:All the images within the Huawei Visual Identity Guidelines V2.0 are for demonstration purposes only. They should not be used for any other purposes (including but not limited to printing, airbrushing, digital marking, PowerPoint presentations, exhibitions, etc.). If any department needs to use the images within the Guidelines, they must contact the image suppliers to gain copyright permissions or shoot their own photos.ContentsExhibition Vehicle 8.0 Signage & Wayfinding ApplicationExternal Wayfinding Signage SystemCorporate Reception (Headquarters)Corporate Reception (Subsidiaries and Research Institutes)Sign on the Facade of Buildings1.11.21.0 Huawei Brand Vision and Mission Brand Attributes 2.0 Visual Identity SystemVisual Identity System: Basic Element OverviewHuawei Illustration Corporate IdentityCorporate Logo Rationale Logo VersionCorrect Logo Proportion on Grid Corporate Logo Minimum Size and Clear Space Logo ColorMonotone Black / White Corporate LogoCorporate Logo Background Control Flat Tone Red Logo Background Control (Authorized for CBG Use Only)Monotone Black Logo and Reversed White Logo Background Control Incorrect Usage of Corporate LogoCorporate Logo as Profile in Social Media Co-brandi...
