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Grey Goose Brand Visual Identity Guide | 2B R A N D V I S UA L I D E N T I T Y G U I D E L I N E S2 0 1 1Grey Goose Brand Visual Identity Guide | 3TABLE OF CONTENTSBRAND VISUAL IDENTITY GUIDELINESThe GREY GOOSE® Story 7BRAND EQUITIESOverview 10The Logo 11Primary Stacked Logo 12Primary Stacked Logo Treatments 13Alternate Logo Options 14The Primary Logo 15Lone Goose Lockup Rules 16One Color Primary Logo 17Simplified One Color Primary Logo 18Primary Logo Sizing and Placement 19The Primary Stacked Logo Sizing and Placement 20Secondary Logo 21One Color Secondary Logo 22Simplified One Color Secondary Logo 23Flavor Logos | La Poire 24Flavor Logos | L'Orange 25Flavor Logos | Le Citron 26Entertainment Logo 27Entertainment Secondary Logo 28Logo Guidelines 29The Lone Goose Icon 30The Lone Goose Icon Guidelines 31Color Palette 33Color Palette | La Poire 34Color Palette | L'Orange 35Color Palette | Le Citron 36Color Usage Example Print 37Primary Typography 38Secondary Typography 39Digital Typography Options 40Typography Examples Print 41Typography Examples Print 42Typography Examples Web 43Typography Examples Ipad 44Photography 45Photography Usage Rights 46COPY AND LEGAL LINESCopy Guidelines 57Trademark Usage Rules 58Standard Mandatory Legal Lines 59US Specific Mandatory Legal Lines 60Legal Line Guidelines 61APPLICATION GUIDELINESTexture and Materials 64BRAND APPLICATIONSPromotional Books 68Step and Repeat 69Cocktail List 70Invitation 71Power Point Presentations 72Bars 73Travel Retail 74Frames 75Gift Packs 76Event Uniform 77Glassware 78Bar Accessories 79Bar Accessories 80BRAND AESTHETICAesthetic Imagery 82Grey Goose Brand Visual Identity Guide | 5Grey Goose Brand Visual Identity Guide | 6Grey Goose Brand Visual Identity Guide | 7THE GREY GOOSE® STORYGREY GOOSE® has an inspiring story to tell that differentiates it from other super premium spirits.It begins in the Cognac region in the West of France... From field to bottle, every aspect of the creation of GREY GOOSE® is focused on crafting the World’s Best Tasting Vodka. François Thibault created GREY GOOSE® vodka and still today serves as the GREY GOOSE® Maître De Chai (Cellar Master), a role that combines the knowledge and skills of a master distiller and master blender.The Maître De Chai and his team oversee every detail of the creation of GREY GOOSE® in order to ensure exceptional taste and consistency in every batch. This is achieved by selecting the very best ingredients and using a process designed to bring out the naturally superior characteristics of those ingredients. For more information, please reference GREY GOOSE® Distilled. Every bottle of GREY GOOSE® is proof of these uncompromising standards.Grey Goose Brand Visual Identity Guide | 8B R A N D E Q U I T I E SGrey Goose Brand Visual Identity Guide | 10BRAND EQUITIES | OVERVIEWThere are six Brand Equities that are at the ve...