1.1 Brand elements overview1.2 Corporate logo 1.2.1 Corporate logo application 1.2.2 Corporate logo overview 1.2.3 Colours 1.2.4 Minimum size application 1.2.5 Clear space 1.2.6 Incorrect usage1.3 Corporate logo + oneworld logo 1.3.1 Application 1.3.2 Application within artwork 1.3.3 Background applications1.4 oneworld 1.4.1 Logo variations 1.4.2 Minimum size application 1.4.3 Type only treatment 1.4.4 Font 1.4.5 Colours 1.4.6 Frequent Flyer gemstones 1.4.7 Member stack1.5 Tagline usage 1.5.1 Composition 1.5.2 Lockup 1.5.3 Clear spaceBrand elements11.6 Digital corporate logo 1.6.1 Digital corporate logo application 1.6.2 Colours 1.6.3 Minimum size application 1.6.4 Corporate logo + oneworld logo 1.6.5 Corporate logo + oneworld logo colours 1.6.6 Clear space1.7 Usage of Oryx pictograph1.8 Colour palette1.9 Font 1.9.1 Qatar Airways font usage English 1.9.2 Qatar Airways font usage Arabic 1.9.3 Qatar Airways special characters1.10 Design elements 1.10.1 Brand elements: motif 1.10.2 Brand elements: ribbon 1.10.3 Brand elements: waveQatar Airways Visual Style GuideUpdated: June 20161.1Brand elements overviewColour paletteThe motifThe ribbonThe wave motifThe waveQatar Airways corporate logoCorporate font EnglishCorporate font ArabicJotia Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789Jotia Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789ظ ط ض ص ش س ز ر ذ د خ ح ج ث ت ب أ١٢٣٤٥٦٧٨٩٠ ي و ه ن م ل ك ق ف غ عظ ط ض ص ش س ز ر ذ د خ ح ج ث ت ب أ١٢٣٤٥٦٧٨٩٠ ي و ه ن م ل ك ق ف غ عQatar Airways Normal Qatar Airways MediumCorporate logo1.2Qatar Airways Visual Style GuideUpdated: June 20161.2.1LogotypeOryx pictographHorizontal versionThe Qatar Airways logo is formed by two compositional elements:1- Oryx pictograph 2- Logotype The purpose of managing properly the usage of the logo is to ensure its consistent application across the different visual communications, and to generate a strong visual identity for the brand.There should be no deviation from the examples featured in this section. Please note: The logo, in all its variations, must not be typeset, traced, re–spaced, re–drawn or modified in any form. The proportions, spacing, relative positioning and colours must remain consistent.Corporate logoapplicationQatar Airways Visual Style GuideUpdated: June 20161.2.2Corporate logooverviewFull-colour horizontal logoFull-colour vertical logoMonochrome horizontal logoMonochrome vertical logoThe logo should always be applied in the correct way, with a proper alignment and size that allows the logo to be perfectly displayed keeping consistency through all the brand communications.There are two Qatar Airways corporate logo alignments: horizontal (preferred) and stacked. The stacked logo should only be used when the horizontal version cannot be used.The corporate logo should be used for bu...
