Version 1.0.1September 2022Prepared by AREA 17OpenAIBrand guidelinesOur mission is to ensure that artifcial general intelligence benefts all of humanity.MissionThis document sets up the foundations of the OpenAI brand. Understanding and adhering to these standards will be essential in maintaining a consistent brand presenceand supporting the brands future ambitions. This is not an exhaustive representation ofall brand elements, however it is intendedto serve as a starting point for documenting fundamental aspects of the brand like the logo and color. As the brand evolves this document should be updated accordingly.These guidelines are intended to help guide and inspire you as you bring the brand to life. Before you create new assets, consult these guidelines to ensure you’re on the right track.You can also share this document withany partner agencies, writers, or designers who may be creating the work for you.Introduction1.01.11.22.02.12.22.32.42.52.62.72.82.92.103.03.13.23.33.43.53.63.73.84.04.14.24.34.44.55.05.15.25.35.45.55.65.76.06.16.26.36.46.56.67.08.08.18.28.38.48.58.68.78.88.98.10IntroductionPurposeBrand valuesLogoIntroductionLogomarkLogotypeLockupClearanceColorMinimum sizesPlacementAvatarWhat to avoidColorIntroductionPrimarySecondaryTertiarySupplementalShadesColor contrastThemesTypographyIntroductionSerifSans-serifWeightsWhat to avoidIconographyIntroductionGridWeightScaleAlignmentStyleLibraryPhotographyIntroductionColorCompositionElementsLight and shadowAI generatedData visualizationIntroductionGrid lines & markersSpacingPrimary colorsSecondary colorsTertiarty colorsLinesBar & column chartsLine chartsArea chartsPie & donut charts040506070809101112131516171819202122232425353949505154585960616264656667687071727578818486878889919296100102105106107Introduction1.11.2StrategyBrand valuesIntroduction1.01.1IntroductionStrategyOur brand values are rooted in our mission to ensure artificial general intelligence benefits all of humanityand can be drawn upon to guidefuture design explorations.1.2IntroductionBrand valuesGravitasReflect the seriousness of our commitment to safety.Intentional, solid, firm.PrecisionReflect the expertise, rigor, and excellence behind our work.Clarified, Exact, Orderly.ApproachableReflect our impact on humanity and all that we do to empower people.Open, Optimistic, Warm.AllureReflect the wonder and awe in the technology and our messy, playful approach to discovery.Unexpected, Delightful, Mysterious.BoldReflect the scale and scope of what we want to accomplish.Innovative, Groundbreaking, Novel.2.12.22.32.42.52.62.72.82.92.10IntroductionLogomarkLogotypeLockupClearanceColorMinimum sizesPlacementAvatarWhat to avoidLogo2.02.1LogoIntroductionAs our most recognizable brand element, our logo blends rigid machine-like construction with the finesse of the human touch. These formal qualities express our focused pursuit to create technology that benefits humanity.2.2LogoLogomarkOur logomark is the shorthand for our brand. It’s easy to recognize, and works perfectl...
