brand manualMarch 2024Page 2IntroductionThe new gamescom Brand Manual is a comprehensive set of rules to ensure a consistent brand identity. Detailed instructions on the use of brand elements, including logos, typography, color concept and design elements, enable a coherent brand experience.The new design concept is subject to many rules, but it is also adaptable and allows creative freedom. It is open to further development and leaves room for product- and target group-specific solutions, while ensuring a clear, recognizable appearance for the gamescom brand.Page 3Brand ManualJune 2024Table of contentsPattern structure Pattern version 1 Pattern version 2 Pattern version 3 Do’s & Don’ts Imagery Categories Image editingVisual stage Oblique visual stage Do’s & Dont’s Pictograms Overview Structure Animation Basic templates Glitch effectLayout guide Composition Harmonious layoutsUse cases Social media Banner OOH Web/Header Brand identity Brand system Brand elements Color system Logo Logo versions Clear space, minimum size & placement Logo for print – standard formats Logo size for print – special formats Logo size for screen Logo size for social media Logo as backdrop Backdrop design optionsTypography Overview Font usage & alignment Print font size Screen font size Eye-catchers Do’s & Don’ts Colors Color palette Text colors Wayfinding and hall planPattern Pattern grid 30 31 33 34 35 36 37 38 39 40 41 42 43 44 45 46 4849 40 5152 53 54 55 56 04 05 06 07 08 09 10 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 2728 29 57 58 59 60 62 63 6465 66 67 68 70 71 7273 74 75 76 7778 79 80 81gamescom asia gamescom asia logo Clear space, minimum size & placement Backdrop design options gamescom asia colors Additional color red Use casesgamescom latam gamescom latam logo Clear space, minimum size & placement Backdrop design options gamescom latam colors Additional color orange Use cases devcom devcom logo Clear space, minimum size & placement Backdrop design options devcom colors Appendix Microtypography Glossary Syntax rules Page 4Brand ManualJune 2024Brand identityWE UNCOVER, DRIVE AND EMPOWER A WHOLE NEW WORLD OF BUSINESS, LIFESTYLE AND AVANT-GARDISM WITHIN FANDOM & GAMING POP CULTURE.MORE GLOBALWe always need to ensure exclusive releases, the pres- ence of global blue chips, global acts, global visitors and global talents from all pop culture.PREMIUMOur style and tonality is clean, clear, concise & contemporary. Like grown ups, like avant garde!MORE PLATFORMWe should be more than just 1 or 2 events a year. We need content, events and storytelling throughout the year.CURATIVEOur branding acts more like a frame, backdrop, stage or bridge. We let our communities shine!MORE ACCESSIBILITYWe need to develop more formats that make gamescom accessible from different parts of the world, investing even more into digital access and experiences.INC...
