BURGER KING®BRAND PARTNERS GUIDELINESThis document is provided solely for informational purposes for the internal use of authorized recipients only and may not be distributed externally or reproduced for external distribution in any form.TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King CorporationBurger King® Brand Identity GuidelinesBurger King Corporation Terms & ConditionsImportant NoticeUse of these assets and claims are subject to the following terms and conditions (“Terms and Conditions”) and all applicable laws.The concepts contained herein are for the exclusive use of employees and franchisees of Burger King Corporation (“BKC”) and such other individuals and entities authorized in writing by BKC (“Authorized Users”). Misuse of the materials contained herein is strictly prohibited. The trademarks, logos and service marks (collectively the “Trademarks”) featured in this publication are registered and unregistered Trademarks of BKC. Nothing contained in this publication should be construed as granting any license or right to use any Trademark featured in this publication without express written permission of BKC.The ® trademark symbol may only be used in territories where BKC has registered such trademarks. BKC’s Trademarks may not be registered or available in all countries. Before you produce materials based upon these assets, please contact your local BKC Legal Team for proper treatment of the trademarks for your market.Use of trademarks, logos, and/or copy varies by country. BKC Global Brand Management and BKC Legal must approve prior to release. In case certain visuals cannot be used in a specific market or region, please reach out to the Global Management team.All marketing and advertising materials used by local markets must be reviewed and approved by BK® in writing prior to any commercial use. Each Franchisee and BK® Marketing Teams, as applicable must follow the BK® review process, currently known as the Digital Merchandising Advertising Approval Form (“MAAF”) process and must comply with all BK® policies and guidelines relating to marketing, advertising and Guest insights then in effect.Each market is responsible for ensuring compliance with local advertising laws and regulations and conducting and obtaining trademark clearances as necessary for all creative assets. Any other legal claims, such as nutritional attributes, included on marketing and advertising materials should be submitted to your local BKC Legal Team for review. The creative concepts and scripts included on the toolkit are provided as guidance, but must be reviewed and revised by each market taking into consideration current product offerings and applicable local laws and regulations.By accepting and keeping your copy of this publication, you shall be deemed to have accepted, without li...
