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Zebra Brand GuidelinesFebruary 2022DELIVERING THE ZEBRA BRANDTABLE OF CONTENTSTable of ContentsHow To Use These GuidelinesThe Zebra Brand Voice and Messaging The Zebra LogoZebra TaglineSolution LogosDesign Elements Brand ColorsTypography PhotographyVideoDigital Style GuideSocial MediaLegal RequirementsZebra BoilerplateContact1.01How To Use These GuidelinesOverview 2.01The Zebra BrandOverview 3.01Brand Positioning 3.02Voice and MesagingOverview 4.01Brand Voice 4.02Brand Tone and Persona 4.03Copy and Content 4.04The Zebra LogoOverview 5.01Logo Elements 5.02Logo Variations 5.03Clear Space 5.04Scaling 5.05Apparel Imprinting 5.06Typography Treatment 5.07Zebra TaglineOverview 6.01Approved Variations 6.02Clear Space 6.03Scaling 6.04When To Use Our Tagline 6.05Solution LogosOverview 7.01Design ElementsOverview 8.01The Vertical Edge 8.02The Zebra Head Symbol 8.18The Zebra Supergraphic 8.21Brand ColorsOverview 9.01Primary Color Palette 9.02Complementary Colors and Tints 9.03Zebra Gradient 9.16Balancing the Colors 9.20TypographyOverview 10.01Corporate Typeface 10.02Marketing Typeface 10.03Hierarchy 10.04Typography in Use 10.05PhotographyOverview 11.01Application Photography 11.02Graphic Overlays 11.09Text Overlays 11.13Application Photography 11.20Product Photography 11.24Stock Image Licensing 11.28VideoOverview 12.01Types of Zebra Videos 12.02Video Length 12.06Video Supers 12.07Motion Graphics Templates 12.09Graphic Overlays 12.17Digital On-Screen Graphics 12.18Voice-Over 12.19Music 12.20Captions and Subtitles 12.21Video Shoots 12.22Video Specs 12.23Stock Video Assets 12.24Video Delivery 12.25Digital Style GuideOverview 13.01Social MediaOverview 14.01Legal RequirementsOverview 15.01Trademarks and Copyright 15.02Regional Footer 15.05Footer Construction 15.06Table of Contents2.01DELIVERING THE ZEBRA BRANDHOW TO USE THESE GUIDELINESTable of ContentsHow To Use These GuidelinesThe Zebra Brand Voice and Messaging The Zebra LogoZebra TaglineSolution LogosDesign Elements Brand ColorsTypography PhotographyVideoDigital Style GuideLegal RequirementsZebra BoilerplateContactThe Zebra brand guidelines exist for your benefit. We hope you’ll feel comfortable consulting them any time you have questions about how to uphold and implement the Zebra brand. We have designed them to be user-friendly, easy-to-navigate and intuitive, and we encourage you to turn to them whenever you’re doing work on the brand’s behalf. The Zebra brand belongs to all of us—therefore, getting it right is everyone’s job.Consistent User ExperienceWe have designed each section of the guidelines consistently, so that you can always find what you are looking for. Our Table of Contents, main navigation (found running vertically along the far left) and sub navigations (available to the right of the main navigation and found within each section) are clickable, so you may return to content or skip around to view specific information as needed. Hyperlinked ContentHyperlinked content wi...