Version 2.0 | July 2021BRAND GUIDELINESUPDATE NOTESPackaging updates.Motonet don’ts updates.New Photography Guidelines.New Media Communication construction guidelines.New Tables and Motostore sections on Retail Guidelines.New Social Media guidelines.VERSION 2.0JULY 20212MOTOROLA BRAND GUIDELINESBRAND CONCEPTVISUAL IDENTITY GUIDELINESMEDIA COMMUNICATIONRETAIL GUIDELINESSERVICE CENTER GUIDELINESSOCIAL MEDIA GUIDELINESCRM GUIDELINESCUSTOMER EXPERIENCESHOPPER JOURNEYATTRACTIONCONSIDERATIONCONVERSIONEXPERIENCE HIERARCHYQR CODE GRAPHICSCHANNEL MARKETINGDISPLAYSTOTEMSSOFT ASSETSMOTOSTORETABLESLOGOSTORE FRONTBRAND WALL IBRAND WALL IICONCIERGE DESK ICONCIERGE DESK IIBRAND ELEMENTS IBRAND ELEMENTS IISTORE SIGNAGE ISTORE SIGNAGE IIHELP DESK IHELP DESK IISOCIAL OVERVIEWHOW TO USEPURPOSE AND GOALSOUR SOCIAL PILLARSOUR TONE ON SOCIALSOCIAL MEDIA GOALSSOCIAL OPPORTUNITYLOOK & FEELMESSAGING PILLARSFACEBOOKINSTAGRAMTWITTERYOUTUBESOCIAL PILLARSPRODUCT CAMPAIGNSLIFECYCLE CAMPAIGNSTONE OF VOICEBRAND MANIFESTOOUR DNAOUR VALUESTONE OF VOICEBRAND OVERVIEWPRODUCTCORPORATE & INSTITUTIONALVI PRINCIPLESMASTERBRAND LOGOSFRANCHISE LOGOSHELLOMOTOREADY FORTHINKSHIELD5G BADGECOLOR PALETTETYPOGRAPHYICONOGRAPHYBACKGROUND & PATTERNIMAGERYPRESENTATIONMOTOROLA. SMARTER TECHNOLOGY FOR ALL.What’s the point of a breakthrough, if it doesn’t mean anything to people? At Motorola, we deliver meaningful innovation with you in mind. We think big. From the very beginning, we’ve been driven to move the industry forward; and our smart innovations (from the first cellular phone to the first 5G enabled product) continue to transform the way people discover, share and connect. We think small. Searching for solutions that fit into the palm of your hand. We design intuitive features and functions that are accessible, so we can make everyday life easier, more uplifting and more enjoyable for all. We’re proud of how far we’ve come. But when it comes to innovation, we’re never done. From our engineers to you, here’s an invitation to discover a smarter world. IMAGES FOR INTERNAL USE ONLY. NOT LICENSED FOR EXTERNAL COMMUNICATIONBRAND MANIFESTOOUR DNAOUR VALUESTONE OF VOICEBRAND OVERVIEWVERSION 2.0JULY 20214MOTOROLA BRAND GUIDELINESIMAGES FOR INTERNAL USE ONLY. NOT LICENSED FOR EXTERNAL COMMUNICATIONOUR DNAPASSION FOR INNOVATIONDISRUPT STATUS QUOPIONEERS IN TECNOLOGYLong legacy of big and small innovationsWe push the boundaries of what’s possibleSeveral industry-firsts that shaped the worldBRAND MANIFESTOOUR DNAOUR VALUESTONE OF VOICEBRAND OVERVIEWVERSION 2.0JULY 20215MOTOROLA BRAND GUIDELINESOUR VALUESIMAGES FOR INTERNAL USE ONLY. NOT LICENSED FOR EXTERNAL COMMUNICATIONTRUSTWORTHINNOVATIVEINCLUSIVEQuality is never a compromise at Motorola “Cannot go wrong with a Motorola device”Meaningful innovations that surprise and delight consumersEmpower people in an equal and democratized wayBRAND MANIFESTOOUR DNAOUR VALUESTONE OF VOICEBRAND OVERVIEWVERSION 2.0JULY 20216MOTOROLA BRAND GUID...
