Brand guidelines June 2022IntroductionThis is a set of guidelines for the EDP brand identity. It aims to inspire and guide any communications or designs that will express our brand and its architecture.Please follow this document carefully to make sure we create a coherent visual and verbal language.EDP Brand Guidelines June 20222ContentsIntroduction Why change 04Our strategy Our vision 06 Our purpose 07 People Narrative 08 Our principles 12 Brand strategy 16 Brand architecture 17 Tagline 18 Our commitments 19 Tone of voice 21Our logo Overview 29 Master logo rules 30 Logo with tagline 31 Sector logos 32 Vertical logo 34 The spiral 35 Wordmark 36 Greyscale logo 37 Single Colour logo 38 Incorrect use 39Colour Our colour palette 41 Text on colour 43 Web colour 45Composition Margins and layout 47 Graphic crops 49 Wordmark and spiral 53 Messaging 54 Exceptional use 55 Spiral on colour 56 Logo on image 58 Spiral on image 59 Center crop 61 Graphics misuse 62Typography Our typeface 64 Type hierarchy 65 Tabular figures 66 Fallback typefaces 67 World languages 68 Typefaces overview 79Imagery and graphics Nature 81 People 82 Electricity 83 Technology 84 Staff 85 Illustration 86 Iconography 89 Infographics 91Motion and sound 93Brand in use 95File naming 132 EDP Brand Guidelines June 20223Why changeOur new strategy does not deliver an end goal, it drives an ongoing permanent way of being – leading the energy transition to create superior value.This is a whole new mindset and our brand must reflect, inspire and align everyone involved in achieving this.It is about delivering superior value to all stakeholders: planet, people, communities, clients, shareholdersEDP Brand Guidelines June 20224Our strategyEDP Brand Guidelines June 20225Leading the energy transition to create superior valueEDP is a leader of the energy transition, having anticipated and accelerated the transformation of the sector, and showcasing an unparalleled track record of execution and delivery on its ambitious plans.This early move towards renewable generation has placed EDP in a unique position to shape the path towards a new sustainable world that is increasingly electric.EDP’s vision, “Leading the energy transition to create superior value”, highlights both EDP’s commitment with a greener and more sustainable future and with the creation of superior value for all.Our strategy Our visionEDP Brand Guidelines June 20226Our strategy Our purposeOur energy and heart drive a better tomorrowThe reason why we work every daySpeaks of our stamina, our track record and what drives us to continuously deliver green energyReflects our ambition and leadership in making change happenHighlights our people and their key role in delivering our commitment to our clients, partners and communitiesEDP Brand Guidelines June 20227Our strategy People narrativeWe are committed to bring our stamina and ...
