Created by ISUX Brand Center2016. 12Penguin FMBrand Book企鹅FM品牌书This guideline contains basic principles and examples that are needed to maintain the consistency of Penguin FM’s brand identity, from the primary logo, color, graphic device, imagery through to the typographic style. It shows you what these key elements are and how to apply them correctly and consistently throughout the various applications. It is essential that the key elements should be applied correctly and consistently. However, there is enough flexibility to always produce fresh, creative and differentiated communication pieces. It is not essential to use every element on every item of communication, but to deliver a strong brand message without compromising the brand identity. 本规范手册包含的品牌基本原则和使用案例，通过基本标志、品牌色、图形设计以及图像排版风格，以保持“企鹅FM”的品牌视觉识别统一性。本手册将呈现品牌所有的关键视觉元素以及系统地告诉大家如何在各个应用和物料上正确和统一地使用它们。我们应做到保持正确和一致地应用所有品牌关键视觉元素。然而，在遵循品牌统一性以及不违背品牌视觉识别的基础上，学习灵活运用其中的基本规则，从而衍生出更具创新、新颖、个性以及多维度特点的表达形式，传达出强大有力的品牌信息。Welcome欢迎5.004.00Auxiliary GraphicsTypography辅助图形品牌专用字体54 - 555.01辅助图形概述 Auxiliary Graphics Introduction48 - 494.01中文 Chinese56 - 575.02 辅助图形01 Auxiliary Graphics0150 - 514.02英文 English 60 - 615.04辅助图形03 Auxiliary Graphics0358 - 595.03辅助图形02 Auxiliary Graphics0262 - 635.05使用与限制 Restrictions2.001.00LogoBrand标志品牌16 - 172.01标志元素 Logo Elements12 - 131.01品牌概述 Brand Overview24 - 252.05垂直标语标志 Vertical Logo with slogan18 - 192.02标准标志 Basic Logo26 - 272.06图形标志 Symbol20 - 212.03标语标志 Vertical Logo with slogan42 - 433.02颜色比例 Color Proportion44 - 453.03背景颜色 Background Color3.00Color品牌色49 - 413.01品牌标准色 Brand Color28 - 292.07安全区域-标准标志 Clear Space-Basic Logo22 - 232.04垂直标志 Vertical Logo30 - 312.08安全区域-垂直标志 Clear Space-Vertical LogoContents目录34 - 352.10版式位置 Logo Placement32 - 3336 - 372.092.11最小尺寸 Minimum Size使用与限制 Restrictions6.00Applications品牌应用系统66 - 676.01应用程序图标／启动闪屏 App Icon / Splash68 - 696.02 名片 Business Card72 - 736.04衬衫 T-shirt78 - 796.07耳机 Headphone70 - 716.03办公应用 Stationery74 - 756.05册子 brochure80 - 816.08包袋 Bag76 - 776.06网页 Web8982 - 8386 - 876.096.11徽章 Badge广告 Advertiseme84 - 8588 - 896.106.12品牌产品 Brand Products海报 Poster7.00联系我们90 - 911.00 Brand品牌121.00 Brand131.01企鹅FM，是腾讯公司全新推出的为用户提供可以随时随地陪伴在身边的有声轻娱乐平台。你可以使用企鹅FM收听到精选的有声小说、段子脱口秀、音乐、情感、亲子等内容，还提供按时段推送内容的小电台、能智能判断网络环境的Wi-Fi下载等功能，更有定时播放、专辑内上一次收听提醒等贴心设计，满足你的听需求。Penguin FM, Tencent launched a new company to provide users can spend anywhere around with sound light entertainment platform. You can use the penguin FM listen to a selection of audio fiction, scripts talk shows, mu...
