BRAND GUIDELINESBRAND GUIDELINES20222TABLE OF CONTENTS5Brand Logos12Brand Typography14Brand Colors16Brand Tagline18Email Signature20Brand ApplicationBRAND GUIDELINES20223Our goal is to utilize Core Branding elements to bring our digital and print assets together and create a more unified brand for Ringling College. Our Core Branding utilizes a series of design specifications, fonts, colors and applications across all outward facing channels. This consistency will help create a cohesive visual voice for Ringling, further strengthen our brand, help raise even more brand awareness, and move our communications to an even higher level.Core BrandingBRAND GUIDELINES20224BRAND LOGOSBRAND GUIDELINES20225100% black70% black100% whiteThis is the Ringling College logo. It features a clean wordmark and a white rectangle containing dynamic elements that spur interest. Here are some rules to keep in mind:1. When on a white background, the wordmark consists of two colors: 100% black for the first line, and 70% black for the second line.2. The rectangle is 100% white (unless in specific incidents which this guideline explains on the following pages).Ringling College Logo» OVERVIEWBRAND GUIDELINES20226There is no single Ringling College of Art and Design logo. It is a variable identity system with many different versions. You may use any of the variations that are appropriate for your specific application. The Ringling College logo has had a variety of versions over the past years, some of which are outdated and no longer in use. For more information or need alternative file types, consult with the Design Center.Logo VariationsBRAND GUIDELINES20227These two examples show a 100% black rectangle. This is only possible when there is a single solid 100% white element behind it.This is the Ringling College logo on a black background.Here are some pointers to keep in mind:1. When on a black background, the wordmark consists of one color which is 100% white. 2. The rectangle is 100% white (unless in specified incidents which are described below).Reversed LogoBRAND GUIDELINES20228This is the Ringling College logo on a colored background. You may use any version of the logo on colored background as long as the elements have enough contrast with that color. Generally speaking, use a 100% white rectangle. The wordmark must be 100% white on a darker background, and a two color combination of 100% black for the first line and 70% black for the second line on a lighter background.These two examples show a rectangle matching the background color. This is only possible when there is a single solid 100% white or black element behind it.You may use the logo in 100% white or 100% black, whichever matches your design and provides enough contrast with the background color.Logo on Colored BackgroundBRAND GUIDELINES20229This is the Ringling College wordmark on both white and blac...
