R E S O RT S T Y L E G U I D EPA G E 2RESORT STYLE GUIDE 06.26.14TABLE OF CONTENTS1 OVERVIEW 4 Brand Positioning 5 Brand Values 6 Brand Vision 7 Brand Pillars 8 Hayman Island Positioning2 VISUAL IDENTITY Brandmarks 10 One&Only Brandmark Variations 12 Exclusion Zones 14 Sizes 17 Full Resort Brandmarks – For Reference 18 Alternate Resort Brandmarks 19 URL 21 Colour and Image Applications 22 Incorrect Applications OO Monogram 23 Correct Applications 24 Sizes 25 Incorrect Applications Resort Icon 26 Correct Applications 27 Sizes 28 Exclusion Zones 29 Incorrect Applications Brand Ampersand 30 Applications Typography 31 Baskerville OO 32 Alright Sans 33 Type Hierarchy Colour Palette 37 Brand Colours 38 Resort Colours 39 Correct and Incorrect Applications3 PHOTOGRAPHY 43 Overview 44 Establishing Imagery 45 Resort Imagery 46 Lavish Interiors 47 Pools and Beaches 48 Architectural Elements 49 Hero Moments 50 Campaign Imagery 4 TONE OF VOICE 52 Overview 53 Language – Overall 54 Language – Place 55 Language – Indulgence 56 Language – Serenity 57 Language – Devotion 58 Language – Connection 5 COLLATERAL 60 Stationery 64 Notecard and Notecard Envelope 67 Fact Sheet 70 Welcome Pack 71 Welcome Pack Folder 73 Welcome Pack Checklist 74 Daily Edit Newsletter 77 Weekly Edit Newsletter 83 Daily / Weekly Edit Newsletters 84 In-Room Booklets: Overview 85 In-Room Booklets: Print Specs 86 Dining Booklet 91 Spa Brochure 97 Activities and Entertainment Brochure 99 Breakfast Menu 103 Sales Folder 106 Press Kit 110 Checkout Folder 112 Turn Down Service 1OVERVIEWPA G E 4RESORT STYLE GUIDE 06.26.14OVERVIEW Brand PositioningTo create unique and lavish sensory experiences in the world’s most idyllic locales for a discerning and distinguised clientele.PA G E 5RESORT STYLE GUIDE 06.26.14OVERVIEW Brand ValuesAuthenticityElevated (Experience and Surroundings)CommitmentGratifyingIntuitivePA G E 6RESORT STYLE GUIDE 06.26.14OVERVIEW Brand VisionOver fifty years ago, Sol Kerzner, creator of One&Only worldwide Collection of Resorts, built his first hotel based on one goal: to create unique and lavish sensory experiences in the world’s most idyllic locales. The spirit of this vision is now seen throughout our collection of resorts. Offering quintessential elegance and a definite sense of place, One&Only resorts are known as discreet escapes in the world’s most beautiful and rarified destinations. Each property offers a unique One&Only look and feel, along with a distinct personality that embraces the rich culture of each region. Every stay is designed to give guests a singular, unforgettable experience.The success of the One&Only brand is a result of our commitment to this vision – a commitment to delivering at every one of our resorts. As the One&Only Collection continues to grow, it is more important than ever to establish standards that ensure each property reta...
