04 / 05Version 2.0March 2023Škoda brandguideline1. 2. 3.4.5. 6.7.Table of ContentsBrand MarkColoursTypographyLayoutStationeryAdvertisingDealer & Service partnerŠkoda Brand Guideline Škoda Brand GuidelineBrand MarkŠkoda Brand Guideline / Colours / Brand ColoursBrand MarkŠkoda Brand Guideline / Brand Mark / LogoLogoLogoAn important part of the redesign – the Škoda brand’s new wordmark. It is now the main logo to be used in brand communication, generally presented without the traditional “winged arrow” picturemark.Škoda Brand Guideline / Brand Mark / LogoWordmarkSymmetrical letters and angles originating from the centralised letter “O”Compact and connected form through integrated diacritic glyph “S”Delightful combination of sharp edges and soft roundingsThe signature Škoda diacritic glyph (háček) that has always been a part of the logo is now integrated into the letter S – this gives the wordmark a more compact and solid look while still maintaining its linguistic heritage.Škoda Brand Guideline / Brand Mark / LogoSpacingThe variable spacing results in even more fexibility and leaves a dynamic impression on the viewer. For static layouts, we provide three diferent versions of the Škoda wordmark. For moving images, the spacing is fully fexible up to 160%.100% width130% width160% widthŠkoda Brand Guideline / Brand Mark / LogoClear spaceŠkoda Brand Guideline / Brand Mark / LogoThe wordmark’s height defnes the clear space and equals one base unit (BU).In some cases (e. g. for perimeter advertising in a stadium), it is necessary or useful to fall below the minimum clear space. These cases must be individually approved by the Škoda Brand Communications Team (VMS).BUBUColour versionsŠkoda Brand Guideline / Brand Mark / LogoThe Škoda logos are mainly used in the two primary green colours or white, depending on the background.It is important to ensure a good contrast ratio and legibility wherever the logo is used. For scenarios such as brand cooperation, or if the logo is placed on non-Škoda media, a black or white version should be used instead.Škoda Brand Guideline / Brand Mark / LogoThe Škoda wordmark can be placed in one of the corners or can be vertically centered depending on the composition. Always take clear space into account when positioning. When using a centered placement, make sure that the Škoda wordmark is optically centered. All Škoda layouts contain a margin dependent on the media format.PositioningŠkoda Brand Guideline / Brand Mark / LogoIn general, the Škoda wordmark can be as large as possible while taking the clear space into account. There is only a defned minimum size for some touchpoints. The most important aspect is the legibility of the Škoda wordmark and whether it fts well into the respective layout.Sizemin. print size 2 mmmin. screen size 15 pxRecharge lifeThe new electric Škoda Enyaq iVRech...
