Marketing Communications ManualsVisual IdentityKey elements for a recognizable impactThis document is intended to reflect the visual identity of the Roca Brand for commercial purposes.This manual may not be applied to: Corporate Comm (Roca Group) Institutional Comm (PR, Annual report) Internal Comm (HR, RocaSphere, Waterdrops) Other entities (WAW, RCU, Roca Gallery) Other brands (Laufen, Armani/Roca, Gala)Any application other than the ones included in this Manual needs to be consulted with the Marketing Communications team.Iconography and illustrationsRoca channelsRoca ProRoca ContractThe ClipThe typefaceRoca Life The ClipIn the search of the brand’s personality, in all commercial communications, Roca’s logotype is placed on a black square we call the Clip.Main applicationTHE CLIP5VISUAL IDENTITY |3x2xxxConstructionThe normalization and construction of the Clip based on the dimension “x” results in the main application. THE CLIP6VISUAL IDENTITY |15mmMINIMUM SIZES40pxOfflineOnlineMinimum sizes and isolation areaTHE CLIP7VISUAL IDENTITY |The location of the Clip in any format needs to be affixed to one of the margins. It can never be loose.The isolation area of the free sides is always the same and is determined by the width of the letter “R”.ExceptionsTHE CLIP8VISUAL IDENTITY |In those cases in which the Clip needs to be applied to an already stipulated format, the black square of the Clip will adapt to its container until reaching its width or height, without modifying the proportion of the Clip. It is then centered vertically or horizontally and the remaining area is filled with the colour of the Clip. Use of shadesUse of different coloursUse of gradientsEliminating elements of the logoModifying the proportion of the Roca logotype on the ClipChanging the position of the logotype inside the ClipIncorrect usesTHE CLIP9VISUAL IDENTITY |The colour of the ClipThe main colour of the Clip is Pantone Black C.There are three complementary colours: Pantone 424C, Pantone 420C and Pantone 420C (20%). These will be used in the application of the visual style, always as complementary and if necessary, neither in the Clip nor as a substitute for it. THE CLIPPANTO NE BL ACK C C65 M52 Y 51 K96 R0 G 0 B0 #000000PANTO NE 420C C6 M4 Y 7 K13 R199 G 201 B199 #C7C9C7PANTO NE 420C (20%) C6 M4 Y 6 K0 R242 G 242 B242 #F 3F 3F 2PANTO NE 424C C30 M20 Y 19 K58 R112 G 115 B114 #70737211VISUAL IDENTITY |11Position of the Clip on the imageTHE CLIPThe Clip will always be affixed to one of the margins and the corresponding isolation area on the non-affixed sides will always be respected. 12VISUAL IDENTITY |12Position of the Clip on intersectionsTHE CLIPIn those pieces that combine different blocks, the Clip will always be centered between both blocks, with half of its surface on each one of them. 13VISUAL IDENTITY |Application examplesTHE CLIPApplication...
