BRAND HONG KONG GUIDELINESUpdated May 2012S E C T I O N ABrand Hong Kong SignatureA.1 Signature ElementsA.2 Dragon Symbol and Ribbons GraphicA.3.1 Minimum Size with BrandlineA.3.2 Primary Signature without BrandlineA.3.3 Minimum Clear SpaceA.4.1 Colour Guide – Full Colour VersionsA.4.2 Colour Guide – Single Colour VersionsA.5.1 Background Colours – Preferred ColoursA.5.2 Background Colours – Signature ColoursA.5.3 Background Colours – Full Colour SignatureA.5.4 Background Colours – Single Colour Signature (Red)A.5.5 Background Colours – Single Colour Signature (Yellow)A.6 Incorrect UsageA.7 Colour PaletteA.8.1 TypefaceA.8.2 Logotype & BrandlineA.8.3 Logotype & Brandline ColoursBRAND HONG KONG SIGNATUREA.1 | Signature Elements123123The Brand Hong Kong signature comprises of three elements: The Brand Hong Kong logotype The Brandline The Dragon symbol with extending ribbons graphicAll elements are set in fixed format and proportion. They are not to be altered.BRAND HONG KONG GUIDELINES123A.2 | Dragon Symbol and Ribbons Graphic The Dragon symbol with extending ribbons graphic is a unique design that is copyright protected. The Dragon symbol may be used on its own only in exceptional cases.The Dragon symbol is a modernised interpretation of a Chinese mythical icon. It represents Hong Kong’s unique fusion of East meets West.The blue and green ribbons that extend from the Dragon symbolise blue sky and a sustainable environment, while the red ribbon is a silhouette of Lion Rock, which represents Hong Kong people’s “can-do” spirit. BRAND HONG KONG SIGNATUREBRAND HONG KONG GUIDELINES1212A.3.1 | Minimum Size with BrandlineWhenever possible, use the primary version of the Brand Hong Kong signature as shown. The primary signature is the full colour Dragon with extending ribbons graphic, the logotype and brandline.The single language version, either Chinese or English, is preferred for primary usage. The bilingual version may be used if the content is entirely bilingual.Bilingual VersionEnglish VersionMinimum Size40mmChinese VersionMinimum Size40mm40mmMinimum SizeBRAND HONG KONG SIGNATUREBRAND HONG KONG GUIDELINESA.3.2 | Primary Signature without BrandlineThe primary signature may also be used without the brandline if the brandline, “Asia’s world city”, appears elsewhere on the same surface, or if space is limited.30mm30mmEnglish VersionMinimum Size30mmChinese VersionMinimum SizeBilingual VersionMinimum SizeBRAND HONG KONG SIGNATUREBRAND HONG KONG GUIDELINESAlways maintain more than the minimum clear space around the Brand Hong Kong signature to preserve its integrity.To maintain visual clarity and to provide maximum impact, the signature must never appear to be linked to or crowded by copy, photographs or graphic elements.The minimum clear space for the Brand Hong Kong signature is no less than 0.5X around the signature.Minimum Clear Space0.5X0.5X0.5X0.5XX0.5X0.5X0.5X0.5XX0.5...
