雅高酒店accor-hotels-VI手册-2015会员免费

GraphicGUIDELINESJune 20152June 2015ACCORHOTELS - Graphic guidelinesTable of Contents User Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 . FUNDAMENTALS . . . . . . . . . . . . . . . . . . . . . . . . 41 .1 Generic statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 .2 Employees, customers and franchisees statements . . . . 61 .3 Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71 .4 Logo: protection area, minimum sizes and positioning . 81 .5 Logo: use with a background . . . . . . . . . . . . . . . . . . . . . . . 91 .6 Logo: don’ts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 .7 The color palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111 .8 Fonts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .121 .9 Horizontal brand frieze . . . . . . . . . . . . . . . . . . . . . . . . . . . . .131 .10 Vertical brand frieze . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141 .11 Pictograms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .151 .12 Artwork: principles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161 .13 Artwork: examples of visuals . . . . . . . . . . . . . . . . . . . . . . .17 2 . STATIONERY & OFFICE APPLICATIONS . . . . . . . . . . . 182 .1 Email taglines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192 .2 Business cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202 .3 Note cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .212 .4 Letterhead and following page . . . . . . . . . . . . . . . . . . . . . 222 .5 Internal PowerPoint™ presentation . . . . . . . . . . . . . . . . . . 232 .6 Press releases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 243June 2015ACCORHOTELS - Graphic guidelinesUser GuideThis set of Guidelines in PDF format presents the new AccorHotels identity and graphic universe . You will find the fundamentals that apply to all documents which you can then adapt to your own uses . These basics should be read first .You will also find many practical tools that can adapt to your needs . You can use them directly, or have request communication agencies and graphic studios to use them . All the items presented in the Guidelines can be downloaded from the pla...