1Éilan Hotel & Spa Brand Guidelineshotel & spahotel & spaBrand Guidelines2Éilan Hotel & Spa Brand GuidelinesOur Story ..................................................... 3Our Brand ...................................................6Our Logo ...................................................10Our Colors .................................................15Photography...............................................17Typography ................................................20Mercato .....................................................22Forza .........................................................243Éilan Resort Hotel & Spa Brand Guidelinesla nostra storiaour storyThe art, the architecture, the culture and the camaraderie of Italy are part of the fabric of this Mediterranean country and serve as the backdrop and overall experience at Éilan Hotel & Spa. From the tile roofs and sunny climate to colorful people and warm hospitality, the parallels between San Antonio and cities throughout Italy come together at this vibrant property. From fine art photography of Italy and Venetian blown glass by local Texas artisans to celebratory Prosecco toasts and a classic Italian market, the traditions of Italy come alive here at Eilan.4Éilan Hotel & Spa Brand Guidelinesitalia THE INSPIRATION5Éilan Hotel & Spa Brand Guidelines6Éilan Hotel & Spa Brand Guidelinesil nostro marchioour brandA hotel is more than a building. It is a dynamic, ever-changing 24/7 business that welcomes strangers and serves as a home away from home. To transcend from simply a place to stay to a truly memorable place to return time and time again takes intuitive service, comfortable surroundings, friendly interactions and unique experiences.The Éilan brand promise is to consistently be a place that inspires discovery and promises an experience. The Éilan brand messaging, imagery, colors and fonts have been chosen to be equal parts welcoming and unexpected. 7Éilan Hotel & Spa Brand GuidelinesÉilan Hotel & Spa is the only full-service boutique hotel in San Antonio that offers exceptional personalized service to sophisticated business and leisure travelers who appreciate fine accommodations, a fun atmosphere and friendly service at a time when unique experiences are rare.Brand Statement8Éilan Hotel & Spa Brand GuidelinesVibrantFriendlySophisticatedFunApproachableÉilan is…9Éilan Hotel & Spa Brand GuidelinesThe new Éilan Hotel will be a special place that is alive with energy, vitality and activity.Playful and engaging, Éilan Hotel will encourage a sense of enjoyment through spirited staff interaction and unexpected programming. From the warm greeting to every congenial guest interaction, Éilan promises to be sociable and hospitable.Éilan Hotel appeals to people with worldly knowledge, good taste and rich life experiences.With a welcoming staff and spaces designed for interaction, guests will find Éilan Hotel easy to meet and hard...
