Krésha BajajBrandBookBrand FoundationBrand AmbitionTarget ConsumerBrand PositioningBrand MissionBrand MessagingBrand SummaryBrand DNAKrésha BajajBrand GuidelinesKrésha BajajBrandFoundationBrand standards are a set of guidelines for the colors; photography and graphic elements; logo specs; fonts and messaging that comprise your brand. They’re the glue that holds your brand together and help to create and protect your firm’s brand identity.4Founder and creative director, Kresha Bajaj, was passionate about the bedazzling world of fashion and intrigued by it for as long as she could remember. Ever since a very young age, she spent lengths of time in her father’s tailoring shop, sketching designs and working alongside the karigars. Knowing she always wanted to make her career in fashion, she studied in some of the world’s most renowned fashion schools including London College of Fashion, Parsons in New York and Paris and Fashion Institute of Design & Merchandising in Los Angeles. After comprehen-sively studying fashion, “the one-stop for all things fashionable”, her label, ‘Koecsh’ was launched as an e-commerce portal. Unfortunately, though, the website abruptly crashed at its peak of recognition and Kresha had to start from scratch again.In the midst of rebuilding her brand, Kresha was ready to enter a new phase of life when she decided to get married. And like every bride-to-be, she started hunting for the perfect outfit on her special day. Unable to find what she was looking for after rummaging through tons of options, she decided to create her own lehenga with a unique flair to it. Gathering a team of (third generation) karigars, she started designing her dream lehenga and when the outfit came to life, fashion enthusiasts couldn’t stop raving about it. The white and gold lehenga told a tale, her love story. All the precious moments had been intricately embroidered on the beautiful silhouette of the lehenga along with their names delicately hand sewn in zari. It made a splash on social media and became a new threshold of ideas and inspiration in Kresha’s fashion endeavour. Soon Koecsh, the brand, had a new name and fresh personality as it turned into a label for luxury occasion wear named after the designer herself, Kresha Bajaj. With its very own, famous ‘lovestory lehenga’ being the prime element, the brand carries Indian traditional wear with an avant-garde twist and edge to it. Ranging from pret to festive wear and heavy bridal wear, every collection includes bold and modern silhouettes for women to feel beautiful, comfortable and confident in them. Kresha’s eloquent designs are inspired from various experiences and are the epitome of natural beauty and freedom. Each piece created by her is a work of art and depicts a significant meaning or story. The relentless efforts and creativity that she puts into making ...
