中赫集团 品牌识别手册（vi手册）会员免费

Corporate Identity Guidelines品牌识别手册如何使用本手册本指导手册载有中赫崭新标识系统的重要元素，确保在使用中赫品牌时，均能始终如一保持最高的品质。本手册并非仅供专业的市场推广或公关人员使用，而是为每一位中赫员工及合作伙伴而设。中赫每位员工均肩负展现企业品牌价值与特质的重责，竭诚为我们的顾客提供最优质、最创新的产品和服务。有几点需要注意:·每次当您制作中赫的品牌标识时，请通过中赫市场部门获取官方正式材料，例如数码设计源图等。不应直接将本手册所示的图案等作为材料。·本手册及相关的设计源图为机密资料，仅供中赫员工、顾问及供应商使用。·本手册所示的图片乃作说明用途，必须获得正式的版权才可在未来合法使用。How to Use These GuidelinesThese guidelines set the essential identity elements of the Sinobo identity system and provide guidelines to ensure that the highest standards are maintained wherever the brand is expressed.These guidelines are not just for practitioners in marketing or public relations – they are for everyone within Sinobo and Sinobo’s partners. Because every Sinobo associate is responsible for communicating the values and attributes of our brand. We promise to deliver the best quality and innovative products and services to our customers.There are a few points to take notice:• When implementing the system, always use the official reproduction materials such as the digital artwork templates provided by the Sinobo Communications Department. Never reproduce anything directly from the graphic image printed in these guidelines.• These guidelines and related artwork are confidential and are intended for use by Sinobo personnel, its consultants and suppliers only.• All photographic images shown in these guidelines are for demonstration purpose only, official license is required for legal usage in future implementations.色票Colour Swatches087 中赫灰 Sinobo Dark Grey091 中赫蓝 Sinobo Blue093 中赫紫 Sinobo Purple095 中赫土黄 Sinobo Bronze097 中赫绿 Sinobo Green品牌平台Brand Platform 008 概览 Overview010 相关差异性说明 Statement of Relevant Differentiation010 品牌信念 Brand Beliefs011 语言品牌驱动器™ Verbal Brand Driver™012 视觉品牌驱动器™ Visual Brand Driver™品牌基本Brand Basics 016 标识 Logo018 保护空间及最小规范 Minimum Clear Space & Minimum Size020 项目品牌背书 Brand Endorsement for Project022 标准字体 Typefaces025 标准字体使用举例 Typeface Usage Examples026 标准色 Color Palette028 辅助色 Secondary Color030 正确标识使用 Correct Use of Signature031 不正确标识使用 Incorrect Use of Signature032 辅助图形（宏观视角） Super Graphic (Macro perspective)035 辅助图形（微观视角） Super Graphic (Micro vision)037 图案 Pattern038 基本格式 Layout Format040 图像风格 Image Style企业项目应用System Applications 044 名片（中式）Name Card (Chinese)046 名片（西式）Name Card (English)047 分公司名片（中式）Subsidiary Name Card (Chinese)048 工作证 Badges049 信纸 Letter051 西式信封 (DL) English Envelope (DL)053 西式信封 (DL) English Envelope (DL)055 西式信封 (C4) English Envelope (C4)057 中式信封 (DL) Chinese Envelope (DL)058 中式信封 (C4) Chinese Envelope (C4)059 宣传册封面 Brochure Cover060...