DYSON 11.11 CONTENT OPPORTUNITY MINSHARE CONTENT+
2016 TMALL 11.11 GLOBAL SHOPPING FESTIVAL TIME IS MONEY 120,700,000,000 RMB2016.11.11 Turnover in 24 hours
TMALL 11.11 SHOW1. BE PRODUCED ON THE BASIS OF 11.11 GLOBAL SHOPPING FESTIVAL 2. A COLLECTION OF GLOBAL A-LIST TALENTS FROM VARIOUS INDUSTRY 3. HIGH FOCUS ON INTERACTION AND SELLING, WHICH CREATES SEVERAL SELLING MIRACLES DURING PAST SEVERAL YEARS
SUPER BOWL LEVEL LINEUP2016 TMALL 11.11 SHOW
2016 TMALL 11.11 SHOW“BEST SHOW EVER”1.4 VIEW RATE ON THURSDAY MOST POPULAR SHOW AMONG ALL“SHOW OF INTERACTION”7.4 BILLION TIMES OF INTERACTION BEGINNING OF MUTI-SCREEN ERA
ULTIMATE UPGRADE2017 TMALL 11.11 SHOWTIMEPLATFORMTHURSDAY 2016FRIDAY 2017ZHEJIANG TVZHEJIANG BEIJING SHENZHEN YOUKU
2017 TMALL 11.11 SHOWSuper Star List An amazing list not only covering Entertainment, but also Art, Film, Commerce, SportsOlympic Vision A globally prevue of 2018 Winter Olympic, a fully exposure of Olympic spirit by live competition and game High-Tech Stage World-leading stage which involves the most fantastic production tech such as transformed stage, AR, multi screen game and so on
WHAT CAN WE DO IN 2017 ?
MULTI-SCREEN INTERACTION SECTION Inside the Show, with attendance of hosts and talents
����2.0������2.82 �1"6���������$�������$NO.1 ���� 2.696 NO.2 �5�� 2.528 3.5$ 3.0$ 2.5$ 2.0$ 1.5$ 1.0$ 0.5$ 0.0$20:00$20:15$20:30$20:45$21:00$21:15$21:30$21:45$22:00$22:15$22:30$22:45$23:00$23:15$23:30$23:45$24:00$������ ���������HIGHLIGHT OF MULTI-SCREEN INTERACTION SECTION
STEP ONESTEP TWOSTEP THREEBRANDING AR EXPOSURE OF PRODUCTSATTENTION TALENTS “THROW” THE REAL PRODUCTS TO THE TV/OTV AUDIENCE DURING THE SHOWENGAGEMENT AUDIENCE IMMEDIATELY SHAKE THE PHONE TO CHASE THE ‘ONE YUAN GIFT’ OF PRODUCTSIF AUDIENCE DONT GET THE GIFT, THEY WILL STILL GO TO TMALL STORE OF DYSON
OTHER SPONSORSHIP RIGHTSShifting SubtitleVerbal Mention & Brand BannerEnding CreditMust-Buy List
ROI 784% (ONLY PSTV)4M CASH+4M PRODCUTS
THANK YOU
