iProspect & DANDUNKIN’ DONUTS2017MEDIA Strategy AGENDA2017 CONTENT CALENDARCONSUMER ATTITUDESAUDIENCE INSIGHTSABOUT US AUDIENCE INSIGHTS UNDERSTANDING THE TARGET CONSUMERURBAN YOUNG DEMOGRAPHIC
ThinkLife Brand Strategy 7th September, 2015 THINK Marketing 以 生 活 方 式 为 核 心 The approach 过去30年全世界生活方式的演变 1980 1990 2009 Yuppies Hipsters Yuccies Young Urban Creatives Yuppies Lifestyle 1980 Yuppie
S T R A T E G Y & C R E A T I V E P R E S E N T A T I O NGUMMI LAUNCH2 0 1 9 . 1 2 . 1 3 | P r e p a r e d b y D D B G Z AGENDAUNDERSTANDING YOUR BRIEF TO US IDENTIFY THE COMMS TARGETUNDERSTANDIN
NIVEA Social Strategy Strategy Setup BRAND OBJECTIVE Here is where you are right now @NIVEA 妮维雅官方Fans : 653,435738,838 (2014.Jun)Analyst tool: yeezhao Lifestyle Sharable ContentBrand ContentInter
HUAWEI nova 2BTL RETAIL Strategy PROPOSALHQ Retail Mgmt Dept. EXPLORING THE MARKET: PRODUCT PERFORMANCE REVIEWPROJECT BACKGROUND2 3HUAWEI nova PRODUCT PERFORMANCE PROJECT BACKGROUND HUAWEI nova: WE
HANSSEMMARKETINGStrategy 全年 CONCEPT质造梦空间 OPENINGLAUNCH 场外布置:“”制作一堵 汉森墙 ,将家具 / 家居用品固定在墙面上。现场观众可通过扫码关注公众号或收藏官方购物网页等方式,获得攀岩体验机会。场内布置:在商场中庭放置屏幕,两边用物料营造出电影院氛围。“”常规表演之后,屏幕中呈现 汉森空间 的组图,仿佛置身于一个大楼外,欣赏每个住户的房
让我们开始吧ANANATARA Digital Marketing Strategy ContantsOsens thinkingWeibo operations010203Wechat operations OsensthinkingPART One osens thinking 欧 赛 斯 思 考Is this Anantara ?极具民风 Is this Anantara ?极尽奢华
Let’s begin —The Digital Marke4ng Strategy For Anantara Contents Osens Insight Big Ideas 01 02 03 Digital Creativities OSens Insight PART 1 Key findings: ·∙Digital marke-ng is essen-al to Hotels ·∙
1 15/11/17 Digital Marketing Proposal 2 Market Landscape 3 4 5 6 7 8 9 10 11 12 13 14 China Penetration Rate Is Still Can Grow A Lot! 15 China Digital Advertising Growth 16 China Advert
“Friends & family” Strategy •What is Competitor doing about F&F •Initial plan of adidas running’s F&F•How we track the performance of F&F•How we leverage F&F in UB19 campaign(WIP)
8TH , 2017- -01. & 02. 03. 4 05. 06. 07. -up - ’s04. - ID - in , . . of , . -01 : 30-49.-01 of , . of ( ). 01- of a . by & . of . 01- - 02. - -02 OF...
2015 2014 2015 20132014201550,000 80,400100,6002013-2015 is • of 2015 is100,600 • of 2015 is to & 2015 20062007200820092010201120122013137.0 201.0 298.0 384.0 457.0 513.0 5...
