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Lipton CNY Campaign Creative

Lipton CNY CampaignNov 2017 AGENDABRIEF RECAPLipton ROLECREATIVE IDEA CONSUMER JOURNEY 在大家的传统印象中茶是一种比较安静的东西更适合与长辈的谈心或是办公环境会客饮用立顿一直主张更社交化的新鲜茶体验鼓舞年轻人发现更多可能性改变大家对茶的固有印象将立顿茶与年轻人所拥护的新年欢聚体验所结合KEY CHALL

                  2026-08-17发布
                  954 浏览
                  23 页
                  68 次下载
                  5.26 MB                

Lipton Social Campaign Plan

Lipton 2017 Social Campaign Plan BY GENUDITE Marketing Objective : Drive penetrationSocial Objectives: ① Young Possibility Embracer ② Make Lipton Tea As Their Cup Of Choice ③ Provoking consumers to h

                  2026-08-17发布
                  911 浏览
                  91 页
                  54 次下载
                  20.03 MB                

Lipton one year plan RCG

2017 Lipton Digital Plan BRIEF RECAP BRIEF RECAPOne Year PlanKUNGFU TEA LaunchDevelop the social campaign plan for full year 2017 based on the innovation plan (need to identify consumer insights and

                  2026-08-18发布
                  780 浏览
                  14 页
                  49 次下载
                  13.68 MB                

Lipton CNY Campaign CreativeVIP

Lipton Social Campaign PlanVIP

Lipton one year plan RCGVIP

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Lipton CNY Campaign Creative

Lipton Social Campaign Plan

Lipton one year plan RCG