Lipton CNY CampaignNov 2017 AGENDABRIEF RECAPLipton ROLECREATIVE IDEA CONSUMER JOURNEY 在大家的传统印象中茶是一种比较安静的东西 更适合与长辈的谈心或是办公环境会客饮用立顿一直主张更社交化的新鲜茶体验鼓舞年轻人发现更多可能性 改变大家对茶的固有印象将立顿茶与年轻人所拥护的新年欢聚体验所结合KEY CHALL
Lipton 2017 Social Campaign Plan BY GENUDITE Marketing Objective : Drive penetrationSocial Objectives: ① Young Possibility Embracer ② Make Lipton Tea As Their Cup Of Choice ③ Provoking consumers to h
2017 Lipton Digital Plan BRIEF RECAP BRIEF RECAPOne Year PlanKUNGFU TEA LaunchDevelop the social campaign plan for full year 2017 based on the innovation plan (need to identify consumer insights and
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