PARIS 2024 POSTERSICONICA phantasmagoria of sport in the city
egendary objects in the history of the Olympic and Paralympic Games, the Iconic Posters have gradually become artistic works in their own right, providing a foretaste of each edition of the Games.For Paris 2024, with this major marker of the Games, we were faced with a new challenge, which we tackled with great enthusiasm and a singular creative ambition.Firstly, we wanted to tell a strong story for both the Olympic Games and the Paralympic Games, as we had done with our emblem and our mascot. For the first time at the Summer Games, the Iconic Posters take the form of a diptych, with the same artistic direction. They are two independent posters telling the story of the Olympic and Paralympic Games, which, when placed side by side, tell the whole story of Paris 2024.LEDITORIALTo create this unique object, we chose to work with the talented illustrator Ugo Gattoni. His highly colourful world captures all the richness and diversity of our project. It features the major symbols of Paris 2024, alongside numerous references to the Olympic and Paralympic Games, as well as to Paris and France.A veritable fresco showcasing sport in the city, these posters are also an ode to our motto: “Games wide open”. They tell the story of our Games, a story that is at once festive, moving and universal, and that speaks to each and every one of us.We are proud to present the Iconic Posters of Paris 2024!Tony ESTANGUETParis 2024 President Paris20242
1THE ICONIC POSTERS OF PARIS 2024: DECODING A FANTASTIC VISION, IMAGINED AS AN OLYMPIC AND A PARALYMPIC DIPTYCH 3
Effervescence and the profusion of detail: The Posters have been conceived as a rich and teeming composition of micro-elements and small scenes, within which the spectator can freely stroll and immerse themself. The public is invited to wander through this vibrant microcosm, discovering new fragments at every glance, in a play on perspective typical of the illustrator: From a distance, a global scene delivers an initial message, then as you approach, new details appear and open the door to a new series of possible narratives.Reverie and fantasy: The Posters plunge us into a utopian, fantasy version of Paris, a sort of immense circular stadium-city. They depict a city open to the world, in which familiar places, monuments and symbols are rearranged and reinterpreted. In this imagined version of Paris, sport is everywhere in the city, and the influence of the Art Deco movement is never far away, creating bridges between past and present, between the Paris of the Games of 1900, that of the Games of 1924, and that a hundred years later, of the Games in 2024.Cheerfulness and lightness: The overall tone of the illustration, which is cheerful, festive, colourful and luxurious, has been designed to be consistent with ...
