KiaCorporate Identity Guidelines IntroductionBrand StrategyBasic System 357Application System57Table of ContentsIntroductionIntroductionThe Visual Core ofthe new KiaAt Kia, we believe movement inspires ideas.This guideline, the visual core of the new Kia, is designed to help people who are responsible forpositioning and protecting Kia as an inspiring brand.With your help, we can create a brand experience which builds trust and exceeds our customers'expectations. Please read and understand the guideline and be the one who starts the movement that inspires.Standard for Corporate Identity GuidelineThis guideline defines the essential elements of the Kia brand design and should visuallyencapsulate what Kia brand stands for. A unified and consistent use of this guideline is one of the key ways by which we will visibly distinguish and facilitate accurate representation of the brand to our customers all around the world.In order to sustain a consistent brand image as well as facilitate accurate representation of the brand, we must follow the specific standards suggested in this guideline. Kia's Corporate Identity Guideline requires strict supervision and shall not be used, reproduced, copied, disclosed, transmitted, in whole or in part, without the express consent of Kia. When using the guideline for certain production, please download the official file from Kia Studio (http://studio.kia.com) for correct usage. This document consists ofBasic System: Essential CI elements and usage guidleinesApplication System: Each application’s production guideline and examplePlace of issueKia Brand Strategy Team Date of the first issue2021/2/10For inquiries regarding contents included in the guideline, please contact the department below. 4Brand StrategyWHATWe believe movement inspires ideas.That is why we at Kia create the space for you to get inspired and more time to bring your ideas to life.We design bold, original, inventive productsto create user ownership & experiences that are simple, intuitive and integrated.Products that are dynamic, stylish, innovative,and services that are meaningful and convenient.HOWWHYTO WHOMEvery modern individual that pursues their personal passion in this complex modern society.Brand Strategy Kia's new brand story begins with the fundamental question of “why do we exist?” And the answer to this question starts with the fact that Kia has been creating a “movement” for over 70 years.Movement lets us reach new places and meet new people, allowing us to have time to think and to meet the world.We believe movement inspires ideas. That is why we at Kia create the space for you to get inspired, and more time to bring your ideas to life.66Kia Basic SystemBasic SystemLogoSloganColorTypefaceGraphic SystemPictogram & Icon92226334252LogoLogo Philosophy + StructureLogo Angle + AnatomyLogo Clear Space + Minimum SizingLogo Usage Logo ColorLogo Usage Backgrou...
