Accenture Life Trends 2025
Accenture Life Trends 2025Accenture Life Trends 2025 About this report We create these trends every year as a window into the interplay between people and their behaviors and attitudes to the world around them—be it business, technology or other societal shifts. It’s now commonly accepted that customer obsession is the best growth strategy. Superb customer experiences are expected. It takes meticulous orchestration to play a meaningful and relevant role in your customers’ lives. However, people are messy. They’re emotional and they’re changing faster than you can change your business, so keeping pace is a constant challenge. These trends examine these shifts and seek to help businesses define how to catalyze growth by staying relevant to customers—which is Accenture Song’s mission. 2
Accenture Life Trends 2025Research snapshot Each year, Accenture Song’s global network of designers, creatives, technologists, sociologists, and anthropologists across 50+ design studios and creative agencies watch out for signals in their countries. We synthesize their thoughts, discuss them with futurists and academics and shape them into trends. External, in-depth interviews with people in eight countries tell us whether and how the trends are manifesting, in their own words. We combine these insights with an extensive online survey of 24,295 people across 22 markets to shape these final trends. For more information, please see page 89. 3 Accenture Life Trends 2025
Accenture Life Trends 2025Accenture Life Trends 2025 Executive summary As disruptive breakthroughs dramatically evolve people’s digital experiences, they naturally react and adjust their relationship with technology to ensure it still serves them. Right now, trust online is in the spotlight and people are increasingly scrutinizing what they see and what they believe, which is affecting how customers behave towards the businesses trying to reach them. Thematically, then, the opening trend anchors the set. Cost of hesitations details how it’s now incredibly easy to create all kinds of digital content, and a flood of scams is blurring the lines between the authentic and the deceptive. Even on once-trustworthy platforms, it’s harder for people to tell what’s real, seeding hesitation into their digital interactions. Within this context, The parent trap investigates how people are evaluating their options for helping the next generation shape a safe, healthy relationship with digital technology as it evolves. Impatience economy observes that consumers are going their own way, finding quick solutions via relatable online content to satisfy their growing impatience to achieve life goals. Foundational to a thriving workplace, The dignity of work is being challenged and resulting in rising tensions as business, technological and human trends collide. As new technologies arrive...
