19Q3 JUL FTBTHE COMEBACK OF ARSENALMAY. 14
PRINT AD100 K DIGITAL, SOCIAL & ECOMMERCE MEDIA3,530 K1 TITLES ： FTB WEEKLY / VERTICAL FORMAT ： 1 COVER / 2 ADVTOTAL COST (EXCLUDING VAT) ：0.1 MILTOTAL CIRCULATION : 0.35 MILWEIBO : 0.5 MIOTOTAL IMPRESSION: 24 MIOVERTICAL (HUPU+DQD + ENJOYZ): 1.43 MIOTOTAL IMPRESSION: 2325 MIOTOTAL CLICKS: 2.15 MIOPROGRAMMATIC: 1.2 MIOTOTAL IMPRESSION: 96 MIOTOTAL CLICKS: 518KBAIDU SEARCH : 0.2 MIOTOTAL IMPRESSION: 5 MIOTOTAL CLICKS: 88 KE-COMMERCE : 0.6 MIOTOTAL IMPRESSION: 27 MIOTOTAL CLICKS: 0.3 MIOTOTAL IMP: 338 MIOTOTAL CLICKS: 2.3 MIOTOTAL LANDING TRAFFIC: 1.1 MIOTRAFFIC CONVERSION: 0.33%JUL[THE COMEBACK OF ARSENAL] WIPPR / OTHERS1,400 KMEDIA COOP GQ: 500KMEDIA COOP PHONIX WEEKLY: 200 K MEDIA COOP FOOTBALL WEEKLY VIDEO PRODUCTION: 100KMEDIA GWP AMPLIFICATION: 100KDISTRIBUTION & EPR: 70KDONATION ACTVATION : 230KSPECIAL GWP DESIGN & PRODUCTION : 150KSEEDING : 50KPR MEDIA VALUE: 10 MILTOTAL IMP : 168.2 MILENGAGEMENT: 134.8K
JULY[ARSHENAL RETURN] PR OVERVIEWWIPTOTAL COST (EXCLUDING VAT) ： 1,400KTOTAL IMPRESSION / FANBASE: 168.2 MIL TOTAL ENGAGEMENT: 134.8KTOTAL PR VALUE: 10 MIL+DONATIONSPECIAL BADGE & PACKAGEMEDIA COOPEPR3124300 KTOTAL IMP : 132 MILTOTAL EG : 100.8 K CREATE SPCEICL BADGE FOR CLUB FANS TO CELEBRATE ARSHENAL RETURN, MEANTHLE TO DONTE FOR FOOTBAL FIELD- DESIGN & PRODUCTION-AMPLIFICATION-SEEDING70 KTOTAL IMP: 6 MIL TOTAL ENG: 6KFULLY LEVERAGE FOOTBALL CLUB, VERTICLE KOLS AND CLUB FANS ACCOUNT TO PROOTE PR MESSAGES430 KTOTAL IMP: 25 MILTOTAL EG: 10K LEVEARAGE ARSENAL FANS CLUB TO DONATE A FOOTBALL FIELD-ATTRACT MORE ARSENAL FANS FOR ARSENAL FANS-EMIRATE CUP TOUR-MEDIA EXPOSURE600 KTOTAL IMP: 5.2 MILTOTAL ENG: 18KMEDIA COOP COVERING INDUSTRY, MASS, VERTICLE AND TRENDY-ARSENAL RETRUN STORY-FANS DAY STORY
[CHEER NEVER STOP] COUMMUNICATION KEY INITIATIVES CALENDAR WIPTMALL FANS DAY7/1TEASING6/23 – 6/30SUSTAIN7/2 – 7/31DIGITAL / TMALL PR CREATIVE & SUPPORTSOCIAL COMMSREATAIL COMMS• [CNS] CHEERING BATTLE• [CNS] JERSEY PRE-SELL • [CNS] CHEER IN EMIRATES CUP • [CNS] CHEERING BATTLE AMPLIFICATION• [CNS] FANS DAY AMPLIFICATION• [CHARITY] VLOG/ARTICLE TO UNITE GUNNERS• [CHARITY] SPECIAL BADGE AS GWP FOR SALE• MEDIA DISTRIBUTION• [CHARITY] JERSEY AUCTION• [CHARITY] EMIRATES CUP• [CHARITY] BUILD FOOTBALL PITCH• [CNS] CHEER FOR AFC (OPTIONAL)• [FANS DAY] PLAY FOR YOUR TEAM
PR BIG IDEAAMPLIFYING DIGITAL “CHEER NEVER STOP” COMMERCIAL STORYSUPPORT WITH THE SOCIAL “CHARITY” EMOTIONAL TOPIC AROUND ITFUEL UP THE ANNOUCEMENT DAY (1ST JULY) TO BUILD THE BRAND IMPACT
[ARSENAL FANS FOR ARSENAL FANS]CHARITY IDEAWIPArsenal Charity School Built In 2013BACKGROUND: ARSENAL Fans support to build a hope school in Guangxi in Oct 2013, which was reported by ARSENAL official website.-Club and GUNNERs received more respect by the charity -Proved sprit of “we’re unbeaten” and made gunners more unitedGive the chance to fans to cheer ...
