adidas tango league proposal En会员免费

2016 ADIDAS TANGO LEAGUEPROPOSED BY RUNAD2016.4.20

Table of Contents1 – Event Objectives2 – Event Concept3 – Event Program4 – Other Considerations

Event Objectives 1 – To promote adidas new products through TANGO LEAGUE promotion platform,2 – To increase brand preference of consumers through TANGO LEAGUE event experiences,3 – To elevate the image of adidas umbrella branding by leveraging the cross-over campaign and SOS resources

Event ConceptadidasThe Creator of Professional Football EventProfessionalTournamentExcellentInteractive Experience

ProgramProfessional TournamentRecruitmentEvent ManagementLogisticsExcellentInteractive ExperienceTRIAL ON SYSTEMBADGE SYSTEM

SCHEDULE7.87.157.228.57.298.128.216.1WARM UPWEEK 1WEEK 2WEEK3WEEK 4WEEK 5National Final(8.20 - 8.21)ONLINEOFFLINEBADGE SYSTEM/ Soccer SHOES SERVICE / Football Declaration ChallengeIn shop RegistrationBJ/CD/GZ Tournaments （ 7.15 - 8.7 ）BJ/CD/GZ - TRIAL ON(SOCCER SNOOKER/SOCCER GOLF)SH Tournament （ 7.22 - 8.14 ）SH - WEEKLY THEME EVENTSH - TRIAL ON(PREDATOR CHALLENGE/ SOCCER SNOOKER/SOCCER GOLF)Wechat Sign up

RECRUITMENT SYSTEM

RECRUITMENT SYSTEMRegistrationEnquiry CRM

RegistrationIn shop registration•QR code in shop poster for sign up•Sign up through official promotion HTML5 page •Sign up through in shop registration can get 5 adidas product couponsOnline registration•Sign up through official promotion HTML5 page•Fill in Team information (Team name / slogan)•Provide 5 players information (Name/ Age/ ID numbers/ Contact numbers/ Team captain)•Finish registration to get TEAM BADGE (& redeem adidas points)

CRM Registration RUN CRM1. Send tournament recruitment message 2. Assist online registration management3. Send adidas product promotion message4. 10 years database for amateur players:1000 teams/ city 200-300 teams/ city eligible for participationCFA CRM 1. Verify Players’ information 2. Send tournament invitation to players in CFA Youth league team through CFA Youth Development Department.SCHOOL CRM1. Send tournament recruitment message2. Recommend from School soccer Team & team coachesRUN CFASchoolAll around CRM resources!

Registration Process1 – Wechat Sign up400 hotlines enquiry service2 – CFA registration 3 - ConfirmationSMS confirmation to teams for successful sign up4 – Set up Captain group chatAdd all team captain in one wechat group chat for communication2 – CFA & School verification

EnquiryWechat Service Team12 hours standby by Social Media Service Team400 Hotline12 hours standby byPhone enquiry TeamSMS update message 3 SMS messages to players each weekRegistration period - provide 24/7 round- the-clock enquiry servicesAfter registration – handle teams & players requests

Tournament Management

Tournament Management1 - RULES2 – Event Organization4 - THEME EVENT3 - VENUES

Tournament RulesTournament CitesBJ/ SH/ GZ/ CDTeams256 teams/ cityFormat3 vs 3CompetitionQualifiers+ Elimination gamesLength of game 8 min...