To JIAO XiaoaiAs part of its development and the implementation of its new brand platform, MARIE DALGAR wants to reaffirm its leadership position on the Chinese market make up going to meet its consumers through a Pop up store. In this pop up store, Marie Dalger will present its new range (Maestro) and propose an experiential area with make up testing STEP 1 - CREATIVE RESEARCH OBJECTIVES : In link with the DNA of the brand, BETC DESIGN have to create the pop up store universe embodying the brand positioning and its offering a fleeting presence in unexpected places to create preference and ensure the brand visibility. MEANS : - Statement of intent - Strategic recommendation and definition of the concept of pop up store resonates with the brand positioning: => Moodboard and two creative routes - Proposal of 2 creative routes: definition and illustration of formal codes based on the brand strategy of 60 m2, sketches: members of the event stand structure of entertainment, floor, lighting, furniture (furniture wall, center island ...), zoning definition and placement of functional areas (dressing area, D E V I SNo 4053 du 22 Septembre 2014SHANGHAI FEYANG COSMETIC LTG 3PageEURPARIS, le 15 Octobre 20144TH FLOOR, No38, LANE 158 BAOCHENG ROAD, MINHANG DISTRICSHANGHAI CITY Votre contact agence : Pauline MESLIER CLIENT 41051330 SHANGHAI FEYANG COSMETIC LTG PRODUIT 01 MARIE DALGAR 800856 MARIE DALGAR POP UP MARIE DALGAR/1
checkout) DELIVRABLES: 2 presentation meeting of the concept : 1 rough in 2D and3 3D views 26 000.00STEP 2 - FINE TUNING OBJECTIVES : After validation by the customer of one route, development and finalizing of the pop-up store for an area of 60 m2. This will be done on the basis of theMARIE DALGAR team comments (structure of supply, number of exposed product tester ...). MEANS Development of various components of the pop up store : - signage - furniture : wall, island, ilot central, cash register, make up space - nomenclature of the main accessories : lamps, display stand, mirror, materials ... - floor , light - zoning DELIVRABLES 2 presentation meeting of the concept : 1 rough in 2D and3 3D views2 fine tuning exchange D E V I SNo 4053 du 22 Septembre 2014SHANGHAI FEYANG COSMETIC LTG 3PageEURPARIS, le 15 Octobre 20144TH FLOOR, No38, LANE 158 BAOCHENG ROAD, MINHANG DISTRICSHANGHAI CITY Votre contact agence : Pauline MESLIER CLIENT 41051330 SHANGHAI FEYANG COSMETIC LTG PRODUIT 01 MARIE DALGAR 800856 MARIE DALGAR POP UP MARIE DALGAR/2
24 000.00IN OPTION : - prototyping of the main furniture - Accompagnying for the creation of the APS document (preliminary design shall : technical plan)- >BUDGET TO BE DEFINE This budget doesn’t include art purchases, specific missions, creative approaches redesign due to marketing brief changes or extra-iteration, travel and travel out-of-pocket expenses. Global mission doesn’t include priority research for presented creations, prototypes, art purchases...Global mission will be delivered in English and Chinese. Accord CLIENTTOTAL HORS TAXESEUR50 000.00D E V I SNo 4053 du 22 Septembre 2014SHANGHAI FEYANG COSMETIC LTG 3PageEURPARIS, le 15 Octobre 20144TH FLOOR, No38, LANE 158 BAOCHENG ROAD, MINHANG DISTRICSHANGHAI CITY Votre contact agence : Pauline MESLIER CLIENT 41051330 SHANGHAI FEYANG COSMETIC LTG PRODUIT 01 MARIE DALGAR 800856 MARIE DALGAR POP UP MARIE DALGAR/3
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