Amazon Advertising Benchmarks and Trends2022 Report
2© FEEDVISORAn unparalleled surge in brands advertising on Amazon has taken place over the past year, and this trend will likely continue to grow as more and more brands continue to adopt Amazon Advertising into their marketing strategies.Reaching a $41.75 billion ad revenue total as of early 2022, Amazon’s ever-expanding suite of advertising and media offerings means brands and their technology partners must stay on top of the latest trends in order to pinpoint and leverage new opportunities for growth.1The push to reach as many customers as possible has created an unprecedented competitive landscape with brands looking for strategic ways to increase their Amazon Advertising spend while also exploring the emerging potential of Walmart Connect and other e-commerce ad platforms.With advertising budgets now shifting away from traditional digital channels and embracing point-of-purchase platforms like Amazon, brands can no longer ignore these platforms’ powerful ability to reach and connect with consumers across every stage of their shopping journey.1 eMarketer, 2022Based on a survey of more than 1,000 U.S. brands, our advertising experts unpack the top trends that are shaping the advertising and media landscape within retail and e-commerce, revealing insights and bespoke strategies successful brands are using today to grow and win on Amazon and e-marketplaces.The Age of Amazon AdvertisingDigital Media Spend Across Channels80%AmazonGooglePaid socialDisplay/programmatic60%40%20%0%
© FEEDVISOR33© FEEDVISORTable of ContentsBRANDS ON AMAZONADVERTISING TYPES AND FORMATS DRIVING ROIAD TOOLS TO HELP MAXIMIZE PERFORMANCEWHAT’S AHEAD 4 71113This survey was commissioned by Feedvisor and conducted by Zogby Analytics, a nationally and internationally respected opinion research firm, on behalf of Feedvisor. It was distributed online from Jan. 24, 2022, to March 4, 2022, among a national sample of 1,000+ retail business decision-makers. Results from the full survey are based on a confidence interval of 95% and have a margin of error of plus or minus 3.1 percentage points. All numbers have been rounded to the nearest percent.
© FEEDVISOR4Brands Advertising on Amazon See High ROIWith its low prices, vast selection of goods, excellent customer service, and deep understanding of its customers, Amazon is a haven for both deal seekers and advertisers, with 83% of brands now advertising there.For the past ten years, Amazon’s advertising business has quietly grown to become one of the most sought-after advertising opportunities by brands, generating an unprecedented $31.2 billion in advertising revenue in the last year.1 This is the first time that Amazon has reported its’ advertising revenue, and it is already one of the fastest-growing parts of Amazon, increasing an impressive 32% year-over-year. In addition, Amazon i...
