DTC
2DTCDTCDTCDTCROI4. Facebook51.DTC2.DTCESG3. DTC✓ ROI ✓✓✓325374161
1.DTC
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1526548till 2021.10202020201912111DTC20192021101,2*INMIX2021-0915UpHonest CapitalLilysilk2021-05A+15CapitalNutsOuter2021-01A1.05Plum VenturesOuter2021-08BUSD50 Million5000Capital TodayComHome2021-09A1,500GF Xinde InvestmentFOCALLURE2021-09A1,0005Y CapitalXVCYESOUL2021-10A1,500Xiaomi Group*2021112DTCDTC1 IT2021112 2021113 QCC202120215DTC
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1.1
2024180891109112417917128921349%51%16%24%29%31%20201.1 1Aaron Orendorff2021 10202111https://commonthreadco.com/blogs/coachs-corner/fashion-ecommerce-industry-trendsStatista202111eMarketer2021118DTC
2020201920219+36.2%20211928%19%23%2021E2020201917%12%16%1120211-9, 2021102Aaron Orendorff202110202131.1 DTC
102021DTCTOTWOOSoufeelTIJNEYEWEAREcosusiHappieWatchBamoerAitBagsVIVAIASheownBagsmarta.b.10 31 Instagram Facebook c.2021 5 10 1000500100501001.1DTCDTC
1.2
54%2021 54%11.2新冠疫情对该产品类别带来了积极正面的影响，推动全球业务增长B2C+8.15%20211+7.25%202011 TechnavioB2C- 2021-202512DTC
LED1.2DTC 13DTC
LoctekVesta SleepLilysilkSmugdeskBeddinginnAosomGTRACINGDeconovoComHomaSongmics2005010101000a.b.10 31 Instagram Facebook c.2021 5 10 1.2DTC2021DTC寝具品类代表了一种对品牌附加值要求相对较高的生活方式。消费者愿意为高端寝具品牌支付高价，但不一定愿意为满足基本需求，比如购买园艺工具而支付高价。14DTC
1.3
161.3STORIES OF CHINA DTC BRANDS GOING GLOBALHealth & Beauty90118202520191361692025201922626820192025536020252019…/………1 Common Thread CollectiveReilly Roberts2021202192020-20251$48302020年$51102021年$78462021年4.75%20257160202778462019-20251 +32%+32%+32%+32%
1.2.1.3 …1 36202520215(AR)/MRMR(AI) 17DTC
a.b.10 31 Instagram Facebook c.2021 5 10 1.3 DTC大部分中国健康美容品类的DTC品牌选择在线上开展业务。这些品牌严重依赖第三方电商平台作为全球销售渠道，并通过社交媒体进行品牌内容运营。对于这些DTC品牌而言，其独立站的运营和建设还处于起步阶段。18DTC
191.4
25%27%32%41%35%Adidas34%40%NikeUnderArmourPUMA33%202020191.4DTC1DTC2DTC1-20212021112 Statista20211120DTC
••••••••••2020107,215127,453161,035186,74920182021E20202019+19%+26%+16%1.4211Stephania Gave202111https://blog.saleslayer.com/best-sales-seasons-sports-goods2Statista20211121DTC
22ZXCHYesoulMegawheelsAkasoKastkingWantdoWindgooNaturehike4MonsterYosudaa.b.10 31 Instagram Facebook c.2021 5 10 500100501002511.4DTC2021DTCDTC
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中国品牌普及程度了解有多少个中国出口品牌选择该目标市场作为出口目的地对中国品牌的偏好了解当地客户对中国品牌看法的正面程度增长潜力了解中国品牌在每个目标市场的增长速度北美●●●●●●●●●●●●●●●南美●●●●●●●●●●●●●●●东南亚●●●●●●●●●●●●●●●欧洲●●●●●●●●●●●●●●●非洲●●●●●●●●●●●●●●●中东●●●●●●●●●●●●●●●DTC24DTC
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2019科技部关于构建市场导向的绿色技术创新体系的指导意见2020国务院办公厅关于构建现代环境治理体系的指导意见2020深圳证券交易所深圳证券交易所上市公司信息披露管理办法2020香港交易所环...
