ESSENTIAL BRAND STYLE GUIDE品牌形象识别手册1
1.1 标识创意思路ESSENTIAL BRAND STYLE GUIDE1、品牌标识含义22.1 标识组成2.2 品牌文字标识- 字标介绍- 字标颜色2.3 品牌标识组合- 横向组合- 直向组合- 最小安全边距2.4 错误使用案例演示2.5 品牌色彩系统2、品牌标识规范3.1 品牌标识的图片排列位置3、品牌标识延展
1. BRAND SIGNATURE CREATIVE 品牌标识含义3
41.1 SIGNATURE CREATIVE 标识创意思路Truliva PurityPlus Service not only purifies your water, but also solves your problem.The “+” means Do More. Let consumers understand our service purpose and feel assured during the service process.Truliva PurityPlus Service aims at purifying water professionally to guarantee consumers’ healthy life and doing more to give them assurance . Truliva PurityPlusService provides better purifying service experience with advanced expertise and caring.沁园净加服务，不仅解决水的问题，更要多做一步，解决你的问题。“+”号让消费者更加具象的了解，我们Do More的服务宗旨，让消费者更加安心的享受整个过程。专业解决净水问题，为纯净加一份保障，更要多做一点，为你加一份安心。用加倍专业，加倍贴心，打造更好的净水服务体验。
2. BRAND SIGNATURE GUIDELINE 品牌标识规范5
TRULIVA Service Brand Signature is comprised of 2 core components: Brand Symbol, Brand Wordmark.In most communication usage, all 2 components should be applied together as a lock-up, using the standard vertical or horizontal treatment. (Please refer to pages 9-10).沁园TRULIVA的服务品牌标识包括2个核心部分，品牌标志图形，品牌字体。2个组件可以组成横向或直向标识组合，使用于绝大部分的品牌沟通应用。（请参考9-10页）2.1 SIGNATURE COMPONENTS 标识组成6
The Wordmark is a customized typographic design. Chinese character is crafted with the same visual attributes, representing a cohesive appearance and holistic Identity solution.The characters are infused with rounded corners and strokes in line with the service brand image, working harmoniously with the brand symbol.中文字标采用了独立专门绘制的字体设计，中文的字体展现了同样的视觉特质，体现出统一完整的评判形象。字体的设计融入了圆角的元素，更加温和亲近符合服务品牌形象，同时与品牌符号相得益彰。2.2 BRAND WORDMARK 品牌文字标识Intro to Wordmark 字标介绍7
The Wordmark can only be represented in the following designated colors:1. Pantone Reflex Blue C Wordmark on White /Light Background2. White Wordmark on Pantone Reflex Blue C Background / Dark Color Background3. Black Wordmark on White Background, Brand Symbol can be referred to picture4. Silver Wordmark on Pantone Reflex Blue C Background / Dark Color Background, Brand Symbol can be referred to pictureDO NOT APPLY any other colors on the Wordmark without consulting the TRULIVA marketing team.使用字标时，请参考一下色彩组合：1. Pantone Reflex Blue C 蓝色字标于白色或浅色背景2. 白色字标于 Pantone Reflex Blue C 蓝色背景或其他深色背景3. 黑色字标于白色背景时，品牌标志如图所示4. 银色字标于 Pantone Reflex Blue C 蓝色背景或其他深色背景时，品牌标志如图所示未经过沁园 TRULIVA 市场团队的允许，不可使用其他色彩组合。2.2 BRAND WORDMARK 品牌文字标识Color Treatment 字标颜色8
The horizontal treatment of the Brand...
