PORSCHEPorsche Centre Local Event ProposalSubmitted on:27th/Feb/2018The New Cayenne Open House Event全新Cayenne开放日活动Event Date(170-25mMar,2018)Campaign ID:Campaign Description format:Porsche Center Dongguan NanchengNameofContactPersonTel:E-mail:Version:Feb2018Porsche Centre Local Event Proposa
PORSCHEInstruction。 Please submit the proposal to Regional Marketing Team by latest 2weeks before the event startsPlease fill in all of the information before submissionVersion:Feb2018Porsche Centre Local Event Proposa
PORSCHEEvent PlanninoEventObjectives<Pleasespecify NewCar/AfterSales/ Pre-owned Car, based on which part the budget is reserved inEventPurposeDMP>·New car: Sales driven. CRM, othersEventType.Aftersales:Children'sdav.Customerlecture.others。PoCNew Generated<PleasespecifvtheQtv.>LeadsTargetSalesTarget<Please specify the Qly. by model. If the event have special target (e.g. for S/Topmodels, PHEV models),pleasefurtherclarifv.>Version:Feb2018Porsche Centre Local Event Proposa3
PORSCHETarget Group AnalysisTarget Group: <Existing customers/Leads/Prospects/VIPs and Business Partners/others>Total Estimated Participants Qty.:1PersonHot +Warm+ColdAccompanyingVIP/BusinessItemExisting CustomersProspectsLeads*GuestsPartners说明:公司业务说明:陪同人员EstimatedQty.e.g.10+20+40说明:有BPID但没有伙伴或VIP,数量，无购车意无购车意向,(Person)Leads in operation向，无BPID无BPID仅针对现有车主进行针对不同评级采取不同针对潜客进行分析分析(包含背景、邀策略分析(包含背景、客户约期望、拥有车型占类别、感兴趣车型比等）占比分析等)Analysis至少3条分析条数至少3条分析条数(e.g.background,interestedmodels andetc.)Version:Feb2018Porsche Centre LocalEvent Proposa
PORSCHEPre-event TimelineTime PeriodTarget GroupTargetQty.Channe!/Methode.g.2 weeksPleasespecify the1stround Warm upto targetgroup, e.gbeforeradio advertisingq on music channee.g.10daysPlease specify the 2nd round, e.g. SMS, WechatbeforePleasespecifvthenextround.e.a.SCTelemarketindConfirmByregionVersion:Feb2018Porsche Centre LocalEvent Proposa
PORSCHEMediaInvitedMediaQty.MediaListPresskit(if have)Involvement<Pleasespecify how media is involved in the event;*Proposal,pressrelease.speechneedbesenttoRegionalPRManager2weeks in advance,Version:Feb2018PorscheCentreLocalEventProposa6
PORSCHEBudgetUnit:CNYItem*AmountBudgetPercentageRemarkAgency feeManpowerVenueRentalfeeSet-upVehiclerelatedCateringEntertainmentMaterials/LogisticGiveaway/PrizesothersTotal*Advertisingcosts are excluded from EventBudget.Version:Feb2018PorscheCentreLocalEvent Proposa7
PORSCHEEvent InformationEventVenue:东莞南城保时捷中心东莞南城保时捷中心成立于2013年5月,位于东莞市南城CBD商务区的核心位置占地面积14574平方米。建筑面积8400平方米。地理位置优越，交通便利，是保时捷汽车在东莞地区的授权经销商。作为保时捷在东莞的授权经销商，东莞南城保时捷中心整合了超大规模豪华的展厅，并同时拥有16个维修工位的保时捷服务维修中心,整个专业团队竭诚为所有客户提供保时捷全球最高品质的服务。PORSCHEVersion:Feb2018Porsche Centre LocalEvent Proposa8
PORSCHEVenueLavout平面图新车展示区客休区Version:Feb2018PorscheCentreLocalEventProposa
PORSCHEVenueLavout欢迎接待台入口欢迎墙(正面)引擎和底盘控制系统展示背板(背面)保时捷知识竞赛互动游戏装置制动系统和后桥转向系统画...
