TheGGeorLe-enchanimentEmergingtrendsandopportunities+WUNDERMANTHOMPSONAREPORTBYWUNDERMANTHOMPSONINTELLIGENCE
Melcome to theaceof reenchantmentomlong-standingmalaise bycelebratingthewiceas manypeoplesaythey arelikedy tobuy fomtbrandsthatbringemasansaofjpy(49%), or those thatsarprisaanddeight themadbyoandemic isdation, burned out by anindaudltu(450),than fombands thatjust dowhat theysay theywil2eoplesaytheyThe trends that foillow explare the yearning for re-enchantment.ndsansae-makinghnachatinandoonfusinghesmightimgyashiftoamaepracialattude,scend theeverydayandfedpartofple are yesrning foremation-inducing experien.cesinghiger thancursehes;andfonaly anoptinktil impulbeelingsdfjoyandwonde,cranving thesmarehopefdfuture.Atthirheart,We saw the first shoats of this movement in this year's"Future100'with20 thoughtleaders inthe space,this reportsets out apathintheasppetie foradertureandthilsinRemate Dinin. in thefor brands to meflect the rewmindsat-and re-enchant thewordlarasingfaramazementinMltivenslDesign, andin theburgesringossPlay:StaffordUINDERMANTHOHPSON
CantantaIntroductionBythenumbersTrendsAwakeningDarkcamfortsMortalbrandingpectrumfealsGenerativeawveAbsurdistretailSellingserendipityConfent-TranscendingendentwelinessNatusalupskillingIntrepiddiningMultiversalLXetechtopiasReimaginingNewspiritualmebelsFearforgaodNext-genludditesDesignuntamedRadficalmcannectionUnleashingthejoyconomyBrandtakeawaysMethodologyAcknowledgements16Aboutus118
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Re-enchantmentdefinedsfiflingacaningfarfesingsofwondIhmomwaysthanone,somethinghasbeenlost.Theresisanabsence,avacuum to befiled. Thatis winy we callit we-enchantmenteycanhelp us make sense of a complexworld thery male usfelninstilloptimism,operning oureyes tofuturepossibilitiese dveddesperintotheviewsofganerntion2wharerdevantxperience,"accardingtopsychalogistMikeRuckeUNDERMANTHOHPSON
Theagedfre-andhantmantDriversThedesire for experiences that canuplift, inspire, and enthrllseternal, butitis becoming moreintensein an age that isn ourinterviews with alobalthought leaders, weasked why the demand for re-enchantment is on therise, whichhelped us to identify the following primarv drivers of our trendsollowingpage)THOMPSON
IntroductionDrivaaGeneration Dread: Interconnected anxietiesBiggestproblemsfacingtheworldtoday(topfiverankingbycountry),ALLCOUNTRIESUNITEDKINGDOMCHINAKEYMental heathCrimeWanInequalityTHOMPSON
Theagedfre-anchantmentThehyperrationalworldOur worldis domin ated by pragrra tio,functicalled by algorithms. Little mysteryremains wherers to almast anythingin seconds.Even entertainme"Wetend toliveinthetrappings,1ofthemundane,theDoriagand the ordinary."THOMPSON124by404sn,partof
Theagedie-andIrtroductionDrivera10AttentionforsaleFromthe24-hornewisoydletothereductiedhattrofsocilmeda,fromcarngdenteddlamorfor theirattention.Psychdlogist.MieRucken,autheman ThamosonIntellaence:"Wehavehad toand67%agme thattachnobgyismabkingThejoydeficitnedbyUNDERMANTHOMPSONTheUncomanl,partoftheUhconfarabhecodecien
Theageafre-anchantmantDivesIntroductionNowmore than half of generation 2 and pasents with children under18tellus theyManyaremisangaoutonthewellbeingbeneftsofemationsuch ...
