INTRODUCINGTWINSOLELAUNCHEVENTConceptProposal2015.04.03UCGaustraliatadpole
ContentUCGaustraliaEvent EssentialEvent ExperienceStrategyVenue RecommendationEvent DesignOther Venue / Celebrity SuqgestionTimelineBugetingTeam Structure
Event EssentiaUCGaustraliaUGG专属“1+1鞋热”上市推广活动舒尚双选,"男”得有型INTRODUCING-TWINSOLE上海2015年4月29日活动内容及要求产品及专属特点体验品牌主体价值现场体验明星“李晨”确认出席活动有亮点的产品发布及互动内容体验需完成店铺活动/发布活动设计及规划发布活动参与嘉宾:100人左右（媒体编辑,KOL,邀约客户等)15名左右VVIP活动后乘坐游艇进行巡游体验TWOINSOLESFOREVERYSTYLE活动挑战UGGFORHEN如何合理分配品牌主体价值体验传播“TheGreat Escape"与新品主题”Twinsole”之间的设计比重#THISISUGG如何在现有条件下设计出现场亮点内容体验以加深新品对现场媒体的印象场地的选择上如何既确保与品牌要求相一致又能在交通上确保在店铺及活动现场距离可控
Inspirations Mood BoardUCGaustralia
LOOK-INTRODUCING-TWINSOLETWOINSOLESFOREVERYSTYLETWINSOLENCBPERSONALIZEDCOMFORTMEETSVERSATILITYWITHINTERCHANGEABLELEATHERANDWOOLINSOLES
LaunchVenueUCGRecommendationaustraliaConfirmationSeaStellaYachtClub(添仕会)LocatedinShanghai'sHuanqpuRiverShiliupufashiorlandmark,piernext century classical Bund, Lujiazuiacrossoverlooking thestunningmodernbuildingsunique geographicallocation.Designmodemluxuny.the eisure andentertainmentranging.Stylegrandwelcominghal,privateVIP areas and Riverside parloroverlookingthe outdoor landscape units,bothpeople feelpleasure and honortoenjoy.Canbeextremely suitable forreceptions,publicrelations, business dinners and other activities,both cultural, artistic and entertainmentatmosphere.becominafashionlandmarkBundShiliupupierOutdoorarea:77m*28mBoatarea:55m*7m
Venue LocationUCGaustralia英迪格酒店Address: Outside the road,No.307, HuangpuDistrict董家渡地址:黄浦区外马路307号
Floor PlanUCGaustraliaEstimatedPriceDisadvantage布置风格及调性在游艇会中排名较高本身特殊性,,特别是不允许搭建帐篷空间供活动设计及搭建游艇会区故活动将极大程度受制于天气雨突发状况,需准备应急方案餐厅，休息室,娱乐间,房车）地所在地理位置交通较为不方便,于定点接送媒体（可开放讨论)地并签订合约支付定金以锁定场地，以便场地方及早与极好的沿江风景及码头游艇符合活动主题其内部相关餐饮，商业部门进行对接,确保活动当天无其他人员进入因船舶自然属性，江边若遇起风，水浪将导致船体摇晃，对制作物料有一定程度的影响，具备风险性甲板餐厅m入口马路
