Xiaomi visual identity systemDesign guidelines
BrandDNADesianconceptSvstem overviewTonality1
Application systemmIHanYiQihei让每个人都能享受科技的乐趣MaisonNeuemInnovationtoreveryone
TonalityOverviewLogoMIAsa dhverse and versatie brand,Xiaomipridestsetfintsofferingof a wide variety of proctuctsRefinedcross sectorsItis vitaltoonsure aexblosysterm which accommodates Itscross media commurications.distinctivetonalities:RefinedLooicDesignedtoappearprerrium and high-qualltyarcommunicatinghigh-endproducts and servicesCoreLaokc探索黑科技招棵科技This istheprimarylook tor小米为发烧而生小米为发烧而生Xiaomi, and the majority of探索黑科技保家的金影小米小米为发烧而生ActiveLookForevent cornmuricationsanderlisingwhich require moreexpressionand more likelycaret a younger audence
Tonality ExamplesLogoTypographyThe three looks are cifferentexpressions ofXlacrnl, whistmaintaining a consistentvisualRefinedpearanceby usingtheasic elerents iIn different waysARE双曲直商务旗部Note 3YＯＵＯK?INFINITE大家一起摇起来!＃＃＃onalty:SophitIHumbie, Approachatbie, GeruineThe warmest. most approechable bok
LogoLogoversionsLogobackgroundLogo protected zone and minimum sizeLogopositioningLogosizeThings to avoid in LogoBilingualLogoThings to avoid in bilingual LogoQLoaocolumnThings to avoidin Logo columnWritingrules
LoaolVersionsThe Logo's anessertal demert of allmustbe applied in compliancewith the usageMlMIＭＩThe Logo may be used in ary of the three color*orange, cutout andback.Each version munt roan thespoc2lcdovalues for CMYK and RGBB during implementationThe cutout Lann s anclicable forspeciaprocesses including UV. siver stampingand embroidery.appropriate version needs to be selectedepending on the application.DrangeLogaisthepreteradonslisusewhereverpossiblemoresophisticatedprimarly for the ReXnesL.ock
Logol BackgroundTo ensure clarity and qpuality of the Lagoin corrmunicatons, please folow thetandardparino of the Looo and backaroundMlMIMlMlnlMlnlPhasereler to tispagein aculapicalion,and select the backgrcund colcr and thecorespondng LagoversionMIMIMIThe orange Logois preferedThe cutout Logois used when the orangePIMImIMIMInIversion carnat be appied; the cutout Logoshown oppositThe black Lago can orly be used on wfitebockground for the sophsicated styleJaceWhiteXisamiCrargaMineralGreyDeepGiraySpaceGreFesiveusel
LoaolProtectedzone andminimumsizeThe Lagomustbe sunounded bysurKcierd12x12XWhenthe LagoisInuse,theprotectedzone must be kept clean and separated frommthe Logo itselfnthe legitbility af the Logo when it is useda minimum size applcatfons acrosalmedia typesminimumnheightofthe Mliogope cannot12Xbe ensured, the Logo must not be usedMinimumsizeforprinting:5mmthe Mllagotype can be used.ml同IMinimumheight
Logol PositioningThe Lago can be Flextblyplaced indfterentIocationsonapapedopondangon the communication layout.Theupper half ofthe page is theMlMlproferred location for the Logo toachieve thebest impact.Top contoToprightcomeMiMICenterlefCentorCenterrightMlMlMlBotlomleftcomerBottomrightcome
Logosize|PrintingDLstandardAt-ASpapor.theLogosize inPlase...
