Innovationthat Sells:TakingAlDevices fromHypetoHabitaccenture
Consumer technology companies arelaunching Al devices at brea kneck speedbut risk losing their consumer base ina crowded market.Here's how to cutthrough the noise and engage them.
AuthorsJaoqualynHontalasTawfikJarjourMatthewHaggertyManagingDirector,SongLead-SeniarManagar-Manager-ResaachHighTechNorthAmariaaAccentureSttegyGlabalHighTechjacqushnhontalos@scsentum.comtawfikjariour@accenture.commatthewihaggert@inIn
Section 1Section 2Section3TableofThe AlrevolutionBridgingtheTheroad ahead:contentsand the consumerengagementgapRedefiningsuccessengagementgapintheAleraake desired featuresuserdrpnment3:Supriseanddelig:Markzetinatransparoandrelatablewaynt5:Maketrustyou
Section1TheAlrevolution andthe consumerengagement gap
The consumer technology industry has long been atrailblazer. delivering groundbreaking products that consumers never knew they needed, yet quickly foundindispensable. Al-powered devices, however, ardproving a surprisingly tough sell. Why? There's asignificant disconnect between the bold promises ofAlintegrated offerings and the value consumers actuallyperceive.edb.Jnl965517元
Explaining theengagementgaptheAi(gen.A),bleandngbaldimovationheir pres releases herald new device featurestive"and"oustomized."Andthainice adoption,set tothe power aofsales.Thencein engagemars and having anly partial or no alignmentE=f(adoption+expectations)uteExpectationHow thedsanddelightAdoption=HabitsHowoftenconsumersathedeviceaftertheybuyit
To succeed, companies shouldgoback tobasics-designingand marketingtechnologyforWhat companies are doingright-and wrong
Section2Bridgingtheengagement gap
thatSels TndingAlDendonsfrom ltypae tsHtabe |1001Securingbroadappeal:Simplifyingcomplexity:Understand whatconsumersvalueEnsureAlintegrationsto deliverproductsthatfed uniquelymake devices easier to use,tailoredyet resonatewidely.not more complicated.This meansaligning with03Surprising anddelighting withCraftingmarketingthat'sconsumersuser-centricdesign:transparent andrelatable;Priloritizefeaturesthatofferclear,CommunicatehowAlfeaturesacrossfivetangiblebenefitsindailylife.enrichlifewithoutresortingto hypeortechnicaljJargon.key points:05BuildingtrustintoacompetitiveedgesProactivelyaddress privecyand securityconcerns tobuild lasting consumer
Alignment aSecurebroadappealby definingwhat"good"looks like.Many products are presented as 'game-changers, vet companies often fail to articulate how theysimplify or enhance dailv life.What do conmpanies find challenging?
nHypetoHabit|12How companics and consumers alignMarketsuccess:NintendosSwvitcth consalesucesullyintegratedinnovativetechnology withdearconsumer benefits.Byofferingahybrid gamingexperience-seamlesslytransitioningfomhandheld tocomsolk-the Swvich addressed areal consumerneed for fexible gaming options, eadingto widespread adoption.7
Alignment 2Simplify complexity tomakedesiredfeaturesuser-friendly.Complex new technologies maybe exciting forbusinesses to bring to market. but they oftenprove confusing for the average consumerWhat do companies find challenging?
nHypstoHabit114Marketh...
