HubSpptThe Next Wave2024 AI Trends for Marrketers;HowAlsDrivingPersonalProductiviv andBusiness Growih
AITrendsReportTableof ContentsFOREWORDAnAI-PoweredFuture forMarketinoINTRODUCTIONAIIsHere to Stay-And That's a Good Thing5Marketers Are Addressinq AI HesitationCHAPTERTWOAI Is Driving Career Momentum for Marketers,13CHAPTERTHREEMarketersAreNaviaatinaContentCreationwithA120CHAPTERFOURWhat MarketinaLeadersAreSavinaaboutAl26CHAPTERFIVEInvesting in AI for aPowerful Future30SmarterMarketinaforBetterCRM35HubSbtTheNextWave
AITrendsReportFOREWORDAn AI-PoweredFuture for MarketinoKippBodnarCMO,HubSpotThere's nodenying it-last year posed a lot oWhen we step outside our day-to-day routines andhurdles for marketers. Financial instability andexamine marketing from a new angle, it's easyto see how AI seamlessly fits into the eauation.hucinecspseverwwhere. reaardless of industry.There's no shortaae of tools. after all, th at use Al But marketers didn'tshy away from the challengesto streamline routine processes like emails, givesocialmedia captionsapersonaltouch, and everthan ever.breathe new life into leaacv tools. Business leadersare catchina onto the trend, as well. AcordingAsmarketers, we'e tasked with a hearyto our research, we're seeing directors, VPs, andresponsibiliv. We start.nurture. and rebuildexecutivesstart toprioritizeAI intearations withcustomer relationships in ways that empowertheirmarketina teamsandrealizewhatthatour colleaaues in sales and customerexperience(CX)to succeed. To tick those boxes, we have tothink creatively. And in 2023, that's exactly whatmarketers did-it's part of why we saw a sharpIncreaseinmarketingAItoolusageincrease in artificial intlligence (Al) usage74%21%20222023HubSotTheNext Wave
AITrendsReportSo, how do marketers actually feel about AI?Are we actually using this tech in practice?The short answer is ves. The long answer is thamarketersdon'tjustuse AI-they'reusing itto aivethemselves a leq up in their careersAI is acceleratina, and marketina is movingforward with it. But just because marketers are68%using AIdoesn'tmean thatthe tech isgoingtodisplace employees or lead to downsizing. ThoseAI is always going to cause some discomfort wherofmarketerssayAIhashelpedgrow their careersit's moved from theorvintopracticeInour research.we'veseen time and timeagainthat Alis a tool to improve workflows. It's notknowledge to generate something that's worthyour customers' time.If your primary concern about Al is that ifllreplaceYou'rea marketer.And youryour role at your organization, remember thisfuture isyours to decide.AtHubSpot, we believe in growing better. Andthat's exactly what AI can help marketers do.Ifcan help us learn new skills,aet more free time fothe work we eniov. create coolcontent. and crushKPIsforour organizations.If you'rereadyto startgrowingbetter, we're ready tomeet youhalfwaywith research, tools, and industry insights that'ltelyoueverythingyouneed toknow aboutAISo.let'shear from the marketina professionals wesurveyed...
