Communicatingthe NFL BrandIdentityGuidelines★★大★女女女女ＮＦＬ4352
Table of ContentsThe NFLhasthe unique resporsibility to uphold the highestOVERVIEWThe NFLBrand45audience in sports entertainment - expect no less. That istheGeneralGuidelinesreas on every communication by the NFL and its business partnersNFLSHIELDGUIDELINESIntroductionElementssystem that best represents the NFL. It is a quideline to ensurethatColorsyour NFl-related commurication, proadluct, promotion, or businessBlack&White andOneColorinitiative is consistent with our goalsClearspaceMinimumSizeFor the first time since 1983. we have modified our most importamBackgroundControllogo-the NFLShield - to give it a sharper, bolder look. This is partCroppingof our commitment to continually analyze andimprove everythingUsesinTextwe do.PartnerProgramsShieldLock-upWith32 Teams,The NFLmissionistostay true to the great game offootballand theSpecial Effectsforthe NFLto cortinue tobe widely respected and a positivelHOUSESTYLEinfluence on milions of fans of all ages and walks of life. TheseIntroduction88222guidelineswllhelpus achieve that pal.ColorPaletteNFLTypefacesWe thankyouandappreciate voursunnortPhotographyStylesGraphicPalettes45FileDirectoryRogerGoodellNationalFootballLeague
OverviewOverviewTHENFLBRANDTHENFLBRANDThefollowingbrandingTeamworksacial and approachable. Weshould be success-oriented and setguidelines are for internalhigh standards for ourselves. W e should be informed and in-touchreferenceorlybythe NFL andWe should possess a positive, progressive attitude about our future.,itspartners, and may not be promote working together topubliclydisplayed,reproducedestablish and deliver LeagueTog ether our actions and values shape our brand imageor distributed without the NFLsobjectives.ExcellenceWesethighstandardsandBRANDPOSITIONINGGENERALGUIDELINESWe have carved out a powerfulperformances.brand position for ourselves.CommunityProtecing and consistently expressing the NFL brand is everyone'sand distinct within the worldWe are hard working,dedicatedresponsibility. The business decisions we make and the communisof professional sports andand embrace community andentertainment.diversity.brand positioning andvalues.IntegrityChecklistwhen.communicatingthe NFLbrand,nd entertainment brand thatWe are honest, fair andbrings people together sociallstraightforward in our dealings]Conduct businessin ways that supportthe NFL brandon and off the field.positioningand valuesVALUES&BELIEFSInnovationProduce products andcommunications that sunnort the NFLWhile we embrace our history,brandimagee recognizethe needtoorganizationinardertoremain,people expect from us and with the standards that we have setrelevant to abroad audiencefor ourselvesand to deliverthe highestshould be reflectedin ourcom-Setthebarhighandexpect anyone involved with the NFL-murications on andoff the field.whether employee or partner -to meet thase standardsBRANDPERSONALITYTraditionOur challenge is to exemplifyTakethe leadinbringingnew ideasto thesportof footballandWe...
