Aetna logo usage cuidelinesSeptember2019Aetna.comvaetna
LogoQur logoiscertral to our brand.It representswho weareaetnawhat we do and what we believe in.,ourakgeoanbinetheCOSHatheantconwit thewordmiatksgrifngthestrnghof thetwo comtinedcompanes-anexcingchangeforheathcareaetnaUsageTheredesignedlogo: Incorporates a CVS Heaith heart icon in Aetna'sprmaycdovioletoreled.Aetnasimportant,aetnarole in the CVSHeath enterpriseDemonstratesthe enterprisecommitment totransformhealth carei5asymbolofarenerpise-widepuposeofhelpingpeopleanthe pathtobetterhealthIs naw only available in two colors- wolet and white-AbackgosavalakleONYtorblaxk-andwhteAetna.comvaetna
LogoKeyprinciplesOur lagomust be ightalgned at the batom on alAetnaechnical limitations onlyVioletisourladbrandcob,.Itshouldbexclusivelvusedfor allbusiness- and operational -relared items and macenialsHeadlineletter(A").The company name isalways#aetnaPaetnattenas"Aetna.Wedontransaethecompany rame hntoforegnlanguagesSrleadlineThecompanynameis always writen as"Aetnal.leadlineAdkktionalcopyExamplesindude brochures.fyers,postcards and postersaetnaAetna.comvaetna
LogoYou don't,joinDigitalpositionLuetaignentisnecessay persue brandus, wejoin you,visibility on any device.00000Aetna.comvaetna
LogoMegabrandWhen thelogo is the only asset, it sthould be centered and focal>aethaExampesindudesgrageandbllboards.>aetna>aetnaAetna.comvaetna
LogoSpecsKepthelogoderofcompengad, mngsorgaphies>aetnaHBGHTKeep the logo legible by alwways using the wordmark at sizesPleasenote:Thesmal-scale lagorademark(TMIsubolislangerinproportion tothe Aetinawordmarkso that itPrintDigitalremains legible atsmalersiaes.waetnaJa20r/5.31mmwaetnaJ77pMirimumszeforsmalluseMirimumszeforsmalluse01097267mm#aetnaJ16pxwaetnaAetna.com
LogoAetna FoundationTheAetna Foundation hasits own log, due to is unique taxandlegalstatus.Excegpt forthelkgafthe AetnaFaundationaetnafllowsallotherAetna designstandardsandguidelinesLogocolorFOUNDATIONWe anly usevioletfrthe AtnaFaundation bgocolor(orawhitelogonalored backgrounds.A black bgoshould be used on black-and-white printed materialsPrintDigitalClearspaceMirimum szeforregularuseMirimumsizeforregularuseint ofclearspace,whichisequaltothe heghtofthetr'inAetralwaetnawaetna0.44*/11176mm69pXFOUNDATIONFOUNDATIONMirimumszeforsmalluseMirimumszeforsmalluse#aetna7a28'/21mmwaetna|ApwaetnaAetna.com
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