AkeraSkinandHairClinicStudioFableBrand IdentitvGuidelinesan
AvaraSkinandHairClinicStudio Fable02-09Brand Introduction&Identity13-15TypographyLogoPrimaryFontLogo RationaleSecondaryFontLogoStructureSignageLogoStructureBrandSymbolBrand Application16-28Social MediaExtendedCommunication,10-12Brand PaletteCollateralsComprehensivePalette
AkeraSkinandHairClinictudioFable1.0Brand Introduction& Identity02
oasthe limag1.1Akera Brand Guidelines-IntroductionWe've been looking for ago-tobrand for all skin and hair careneeds; We couldn't find one, sowe made one.We aresimple,clean, backed by scienceand the latest tech. We roll our eyes whenother brand say they care and then offeproducts and services that aren't ethicalintheir aporoach. We're not like themDon'ttakeourwordforit-Seefor yourself.03
12AkeraBrandGuidelines-Loaoakera泰SKINANDHAIRCLINIC04
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13Akera BrandGuidelines-LogoRationaleThe logo unlt has been th oughtfully crafted to embody thebrand's essence, rooted In the fund amental bulding blocksof skIn and halr- alpha kerathn. The vlsual element showsthls essentlal compon ent with a slmple, mInlmal, andthoughtful desIgn that could also be percelved as a visuarepresentatIon of flow ora processakeraxSKINANDHAIRCLINICOA06
14AkeraBrandGuidelines-LoaoStructurecakerasoThe logo unlt comprlses a robust wordmark using the Lexend Deca font, co mblned wlth the vlsual deplction athe Apha KeratIh symbol. These elements have been deslgned tomalIntaln an appeallng vlsual balance thatlis07sultable for bath print and digital medlums and they complement each ot her harmonlously
1.5Akera BrandGuidelines-SignageLogoStructuredakerasoISKINANDHAIRCLINICThls logo unlt hlghlights the tagline, especlally wh en Indlcat Ing Its role as a skIn and h alrcare cllinIc Is cruclal.I08
1.6Akera Brand Guidelines-BrandSumboOOAOThroughthe brand symbolweoptImize and Integrate the concept ofminlmalilsm In the desilgn, where we takethe'i' and the vlsual element and use them together. Thls will be easy to be recognlzed and dlsplayed In a varlety of09slzes and across dlfferent element s.
AvoraSVinandHairCliniotudioFable2.0Brand Palette10
Colour PalettePalePinkOurcolorpaletteispurposefullyHEX@ffedeeCMYK00070200phosen to capture the unique essenceof our brand.RGB255237238Bluerepresentsacalmesandreliability.FreshGreengreenembodiesnaturalvitality andHEX#od195growth,while pinksignifesgentlecareCMYK21005500RGB205255149and self-rene wal.This gender-neutralcommitment to quality t authenticity.CitySkyBlushPinkharmonious visualidentitythatHEX#9bo8ffHEX非fd5dCMYK35130000CMYK00201100uniquely resonates within the skincareRGB155200255RGB255213209and haircarecategoryananananY
09AkaraBrandGuidelines-BrandPaletteExtendedCitySkyFreshGreenBlush Pink#b8dcff#dcffae#ffe2e1#defOff#fOffd9#ffedee
NvaraQlinandHairCliniotudioFable3.0Typography13
AkeraBrandGuidelines-PrimaryFont3.1aBblexendDecaclear readabillty, modern elegance, and versatlleadaptablty, Its balancedletterforms ensure easycomprehenslon of wital skincare and halrcare Informationacrossbo...
