Government ofAlbertaVisual ldentityManualEdition 25AlberanADQ12023
Visual Identity Manual0.1Table of contentsF-umail visual@aov.ab ca for more information.GovernmentofAlbertalVisualIdentitv/Manual/Edition25|APRIL2022
1.0Visual identity elements
Visual identity elements1.1IntroductionThe Governmentof AbeAlbetaPrimaryAbertasignatureColburpaletteAbetaAaBb123cansislencybyprovidingluafiors.Themanualshould beted and digiad gpvernmet commuricatonsGovernmentaaaaaaaPrimarybypeface:Helvedexcepfions can betina a undino conbibufionfeom theAbertsAlberryplacing the signatume ona confemencetaGoverrment"forauctiencesoutsideAlbertalbertaCanada"foraudiences outsideCanadaCanada+lnissin to use the Abertasignaturee ofthe Alberta siprnatume is pohibited under themarksAd ofCamada and ma not beused without theaGovemmantSample icansThe Alberta Goverrmentmay seek darages resuliting fromtnetnatorized mecrodicion or pub ication of the AbetaEmailvisual@gov.ab.ca formore information.Table of contentsGovernment of Alberta l Visual Identity ManuallEdition 25IAPRIL2023
Visual identity elements1.4.1ColourColour is an impoart ant cammunicative ederent of any identilyand takes its inspration tom the idthnes and iversity of ourndscane.The harmonious blend ofcdlours pnovides gmealasoblityandwllbring vtrance to alcormunicationmaterialsEmail visual@gov. ab.ca for more information.Jable ofcontentsGovernment of Alberta l Visual Identity ManuallEdition 25IAPRIL2023
Visual identity elements1.4.2.1Brand colours:primarypaletteled the standards of the Paritone Matching'printinginks.Thecdourforbothcoatecnonitars,and webINCOATECOATECP81810KON00YOKmYo212V03/114856R121Q0EV1830/108STONEDUSKSUNSETPRAIRIEPASTURESKYEmailvisual@gov.ab.ca formore information.Jable ofcontentsGoverment ofAlberta|VisualIdentity Manual|Edition 25|APRIL2023
Visual identitv elements1.4.2.2Brand colours: secondary paletteheSecondaryCalourPalhtteisdesigned to support andMavaPAOATECS3NOIGIWINCOATEV14930B1280/7画c0501￥719500LHDI7COATEn427ULOYP1K8G234STONEDUSKSUNSETPRAIRIEPASTURESKYEmailvisual@gov,ab.ca formore information.Jable ofcontentsGovernment of Alberta l Visual Identity ManuallEdition 25IAPRIL2023
Visual identity elements1.4.2.3Brand colour: frequency of usealsobe arvalutble in Dusk,Sunsd,Pasture,Pmarie is used less frequentfly and primarily as an accent coburSkyDuskSunsetPasturePraiRieStoneisashared colour used for bodytext and backgraundStoneEmail visual@gov. ab.ca for more information.Table ofcontentsGovernment ofAlbertalVisualIdentitvyManuallEdition251APRIL202:3
Visual identity elements1.4.3.1Advisorv alert coloursBlue-Standardintormaion oradvice,Iwarringgraphicsmomorastandard infarmational post.ibetweendifferert states ofHas some cormection wifth the curent GoA brandWAMUMheGoverrmentof Alberta developed a set oftemplale,hsotegoywould beused tr bos,cougerandvnadanchewamingsportledbyAlbertsParksurs intentionallydevialAbertihdicats aresthidtion on a cetah acbvity,Forexamph,onangeoteseoutmstrctons on divingdf-highway vehides duringa ime of dedatedwldieniskRed-Abanhasbeenplaced oncertainacfiviiesnolele ban.For examo...
