ALHILALBRANDGUDELNESV-05IAUGUST22qALHILAL
IHSMANUALCONIANSALHILALSBRANDELEMENTSIt hasbeen prepared to ensure the success of AlHilal'sidentityPlease use and respect these quidelines, which are fundamen.tal and flexibleenough to allow forauniqueexpression.ALHILALAUHIP-2BrandGuidalines
THISISASTORYOFPRIDEIＮＢＥＩNＧＡＵNQＵEＣULTＵＲＥAUNIOUELFESTYLEANDAUNIOUEKINGDOMALHILAL小BrandGuidelines
OURSTORYASTORYOFAMBITIONSUCCESSANDPROGRESSAPROGRESSTHATISINCREASINGLIKETHEPHASESOFTHEMOON.GOINGBEYONDFOOTBALL.GOINGBEYONDSPORTALHILALAHLaJI
THSISASTORYTOBEPROUDORALHILAL小EI
Index85888888888=BrandDefinitionModelLogotypeColorpaletteTypographyIconographyKeyvisualImageryLayoutCobrandingSignageSocialMediaAplicationexamplesAJHILIBrandGuidelinesp6
ＢRＡNＤＤＥＦINTIＯNMODEL
00BOMBranddefinitionmodelPURPOSEAMBITIONTheobjective thebusiness wantswhyitexsts.Whatit ais toacheve in theto achievewithin agventmetrame,world and for peoplegeneraly.underpimedbyKPIs.VALUESEXPERENCEPRINCIRLESTheprinciples andcousinthoughtnpethatoplewhoTheDNAbehndouATTTUDEBRANDIDEAAnirternelralingarythatsumnarizes
00BDM|AHiasibranddefnitionmodelDEPARTUREPONTPURPOSEAMBITIONLeadngspartsdbnKSA,foausedonPrgiectandchampionSeudilfestylelo bea unfyingsports dub that enhancefootbalinatraditonal sectorwithloysyet demandingfars thatrequestnewofthelingabm inards tobecomeagbbatimesandexperiencesVALUESEXPERENCEPRINOPLESFlexibleConfidentAuthenticFocusedBRANDIDEAProudtobeAIH&al
AOB0MIANialbranddefnitionmodeCHAMPIONSLEADERSPROUDTOBESAUDIBLUEUNIQUEUITHENTICAIHENP-1O
00Strategu|BrandArchitecture,LAELIMasterbrandqOurbeandarchitecturefollowsaSPoRTsmandlthicsusten.ltcorsistsof3levetsCommercialBrandrticuated comprisingthevelues,cultureandvsion, andunderwhichal theinitiatives,sportsandservicesthat thedubhasare encompassedLevel2-Commerciabrand:Sub-Commercialbrands,arientedtoourfans,reflectingourcore businessinitiatives thataddvedcontrbutetobuilking aurbrand.TheindudetheAlHialgu,cafeandpossblefuureWecanalbovisualzetransversalyMOUJthebrandwithMoujAJHIP-11
01LOGOTYPE01.1Wordmark01.2Symbol01.3LogoLockup
011Logotype|WardmarkALHIOurwardmarksynthesizesaltheessenceofouridentityItsdetalsandthenegativesoacethat areinspredbythemoon,makeiturique anddistinctive.
011Logotype|WardmarkLNLSArabicWor dmarkThesedetalsane asoreflectedintheArabicversionof thewordmarkEvenin thisversion,wecanintegrated into theletters.
011Logotype|WordmarkALHILALThsisourwordmark,itscomposedItisnot,possibletoseparatethetwopartof the wordmarkanduse themseparatelyusollBLueanwhitearightbadkgroundsis themaincolor combination,AJHlal
011Logotupe|WardmarkNegativeversionALHILALWeusethisversiontoapplythewordmarkanblueardarkbedkgraundsAlHNBrandGusdelines
011Logotupe|WordmarkMonachromaticversionsＡＬＨＩＬＡＬＡＬＨIＬＡLThemanochramaticversionshouldanlybeusedwhen themainversioncannotbeappledforWheneverit'spossible,usetheuMolluiLollpositiveor the negative version
011Logotype|WardmarkWordmarkcompositionThesearetheproportionsof thewardmark,yaushouldneverchange them_..-.....---
011Logotype|WardmarkClearspaceALHILALTopreservetheleciblityof thelagotype, alvaysrespectthedearThedearspaceofourwardmarkstheheightofthearabiclettera.....-.....-.....
011Logotype|WardmarkALHILA!Themiimumszeisthesmalest seatwhichyoucanap...
