ANOMAANOMAANONABrand Book
This document will explain the basicaolomontsoftheAnomaldentitySystom.texplains how touse the logoandstyleelomentscorrectly.
Brand IntroductionANOMABeauty feels restricting. Like we have moreneed toconcedl thantohonour.Likethereisarightwayandawrong waytodo thingaLkeweneedto'catchup?tofeelbeautifullikeweneedtobeupdated,beANOMAfamiliar with trends, belikethose wesee on ourscreens ratherthanjust, Ibe. Beautyfeelsstandard.Wa rejpctstandards.WebellevethatbecutyisinANOMAanomaliesStandOut.AnomaANOMABRANDBOOK
GoalsCreateacleanbeautybrandDavelop procductsforunderrepresentedcommunities,especiallythosewithmelanin-richskinIncorporate incushityanddverstyateverystapol theway-frommarketingand communlcationtoarganisationANOMABRANDBOOKGOALS
LogoBreakdownThelogotorAnamahasbeenANOMAdeslgned tobringsingularityto thetwosylicbles Itflows ina way that thelogolooks wellbalanced, almost likeapalindrome.ThelogaforAnamahasbeendeslgnedto bringsingulartytotthetwo syldbles.ItfowsInaway thatthelogolookswellbalancedalmostlikeapalindrome.ANOMABRANDBOOKLOGOBREAKDOWN
ANOMALogo RationaleThe wordmark is bold cand sure of itself, muchANOMAlike the brand nameit represents. It inspiresfeellngs of confidence, playfulness and authority:muchlike the people itis for.Theversatile'o' inthe centre leavesthelogofree tobe changedas perthe needsof eachproduct line whilestilANOMAretaining its centralidentity.
LogoExtensionANONAANOMAANOMAUpCare-OneofthepossiblePrimaryLogo-This logo is to beEyeCara-Oneofthepossibleextenalonsofthelogo.,thlsversionused on allbrand material,ext ensions of the loga, this versionIls partectforuse on our lIprangeincludingbutnotlimitedtois perfectforuseonour ayeldedaltorpackaging and socialllotterheadg webslte, packagingproductrange.Idealforpockaingmedia toosoclalmedia posts atc.and social media too.ANOMABRANDBOOKLOGOEXTENSION
ANOMAANOMAExclusion SpaceThe minimum space to be laft between the conte nts of the logo andsurrounding artwork should be equal to the wildth of N' letterlformextending out of the logoform in each direction.The logo is designed in a seamless manner with unifor thickness towork on varlous scales. Howe ver it is recommended not to use thelogo in sizes losser that48pxin haight,ANOMABRANDBOOK
A coolgreen thatconnotesfreshnessandnovelty was picked for thebrand.To go with thissoothing colour, we'vepicked a contrasting bluethat connotesfreedomand depth withlightercolours to compliment it.Overall, this palette isgender-neutral, andexperimentalyetnotin-your-face.
BrandPaletteThe primary colour paletelincludesownable andextendable colours bythebrand-aset ofvibrantcoloursthat almtomake theproductstandout.Theyareto beusedforthe brand'sdiverseranga#58FF8Aofproducts,allbranded elementsandROB:RB8G255B138FORPRINTbackgroundsCMYK:C51MOYZKOThepalettemaybeextendedinthefuturelfadiferontcolourlsrequiredforanewproductvarlantBlackandWhteare to beusedftreelywith the exkistingpalette#BODDFFROB:R176G221B255FORPRINTCMYK:C27M3YOKOPANTONE290C#OO5EE3#FFFFFF#000000RGB:ROG94B227FORPRINTROB:R255G255B255ROB:ROG0BOCMYK:C84M65YOKOPANTONE285CCMYK:COMOYOKOCMYK:C75M68Y67...
