Tamatouwaitohu/ourorandAucklandBotanicGardensFebruary 2023
ContentsOnepurpose,onebrandLogo.......Typography.......colourIlustration..Examples
One purpose, one brand:Tocreate anAucklandwecan all be proud ofBy using our brand consistently at every opportunity alof the work we do and the assets we mana ge willbeattributed backtous.Byshowcasingourpohutukawalogo and kotahitangapatterns atevery touchpoint, Aucklanders will easlyrecognise the good things we do, and wel build trust andconfidenceInAucklandCouncl andour peopleOurpohutukawawillbroadenperceationsoftheAuckland Councl group from a functional perspective toapositive, emationalconnectionIf we are overtand consistent withits use. then we wllincrease pride in Auckland,improve ourreputation, andearn the trust to deliver value for money,with nodetrimentalimpact on our CCOs or services.
One brand, one expression:;Togetherwe'reAucklandTamaki Makaurau is great because of the people who live here,Wehavediverse backgrounds andbeliefs. but weallwant what's best for our city and our regionAs acouncl,westhreths gal withAucklanders,And we know we can't achleve it onourown-wecan'tbuild agreat Auckland unless we'rea great councilWorkingtogetherwith Aucklanderswill helpus getitright for evenyone. It llensure we providethe bestvalue ineverythingwe do-fromthe important dalywork of running our cily to the big projects that willshape our region's future for many years to come.This sense of kotahitanga (togetheress), communityandwhanauunitesusaswework towardsourshared vision-Together we're AucklandTamakiMakaurau, whak ahanumi iwi-Auckland,a merging of peoples.
Auckland Botanic GardensThis guidelines summaryshowshowAuckland BotanicGardensispromoted within our'Makethemostof Auckland' brand pilar to represent Auckland Council Please refer to the full Auckland Council brandguidelines for detalledinformationon our brand and design system.AUCKLANDBOTANICGARDENSWhereideasgrow
Makethe most of AucklandOur brand pillars are aligned to the things that Aucklanders care aboutAuckland Botanic Gardens is promoted within the Make the mostofAucklandpillanLogoKotahitanga patternsTypographyWe are proud of Auckland Baot aric Gardens and we are goingWe use large Nco tahitn aga patterns primanfily fram tier aneeuseourherofontsRacked andNaiomal2CandensedBol bto tellyou al aboutit. We usea lago crafted sheadlines that make impact ful creatfve that sits in the invite anfont formavmum flevibility within the council brand.band recognition ta phatagraphy and illustration>elebrate brand layec.EDIBLEGARDENAUCKLANDBOTANICGARDENSWhereideasgrowguielusesthe nikaupalm and pohutukawsColoursWeuehihtsatuwaned aoloustoadamnecitingitrancy to thislayer.We caisoreflect theen irammentbyusingaurnourad,eathypalete.
latatou punahaa-mokoOurlogo
OurlogoWhen communicating about Auckland BotanicGardens. the nikaupalm and pohutukawalogpisused as the primary identifier where appropriate.AUCKLANDWeusethislogaoncllateralsuchassigneeBOTANICGARDENSand poserswherete steand frma alowsforW...
