NCHYSACTONBRANDIＤＥＮＴＩＴＹDESIGN
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OurBoorOurStoryItall statedin2023, when PR& Advertising Agency BuefAfrinMedia decided to run its production department as anindependent filming & production studioThe direction was clear. Since BlueAfricis bigon"ldeas"andis undoubtably dubbed *The Companv of ldeas" it needed itsfilming & content division (BamPlay Studios) to communicatethat same positioningas well.With that in mind, a new tagline was inspired for the studio-WETURNIDEASTOFILMS.
VeualidenttyowMARKS
OveniouThe BamPlayDeterminingthe design approach that best serves the brandwas the first step. Creatinga rationale for each distinctCartoucheapproach in the decision making process. was the secondWe created a 6-step criteria guide for the final logo designdecision.In the end, we created something iconic, bold, simple vettimeless, and deliberately dialed back on certain elements todrive distinctiveness.Enjoy!
ColorfulEntertainingExuberantWarm&humanAlteFlexibleCONIEMPORARYPOPCUAIUREDESIGNModernCharismaticElaborateDistinctiveArtistic
efradat wasa batdiegmiogponopt. nodAMＰＬＡＹBAMvalue andhence,wasthemovaluable anddistinguishableＰＬＡＹclesigndirection, to create thewordmark.Roinotonttoshatowomusentounstomtenovrgpansandabohalesdosaceatyost
BALANCEIt was important that we maintainedvisualbalance inthe logo design, aothat one side doesn't draw all of theattention.STS
BLACKANDWHITEResponsive andfunctionalin BlackndWhite.Alsoretains100%ofitsroperties even when viewed bypeople withcolor blindnessＢＭTritanopia)STUDIOSD10S
SCALABILITYRecognizable, distinguishable, andsponsiveat different scalesizes,romreallybigtoreally smallSTUDIOS
BarPtayBrandidonttyCROPPING&SLICINGAnextraplusforthelogodesign,asitwasill65% recognizable evenwhen,only a small part was seen.
BLURABlurtesthelpedusidentifythemainarms inthe loga.This shows whatsomeoneon afirstganceorifthey arejustpassingbyidquicklyInthiscase,the'"Blike'"shadowsilhouettewasthemostdistinctivecomponentuponblurringtheogomark.
BanPayBrandidenttyPIXELATIONAtlowresolutions,logosbeginlosingHatal At320xx31ox.BamPlay'slogastil retained arecogrizable amount ofits detail了六Onceagain,the"'Blike"'shadow,aihouette wasthe most distinativecomponentuponpixelatingthelogomark
PIAWe want to build equity in the Shadow but we stil recommende Cartauche as ourfunctional markfor commun
COLORWAYSThe Cartoucheshouldalmost always apsion. Ourlogo wilinblackonlight orphotographiobllowed by the solid white variation,BAMBAMPLAYLALAY
BanPayBrandidenttyLogoCkoaropaooCLEARSPACEWhenplacingotherelementsnearthelogo,useXasametric fordetermining space allowanceisequalt thewithofW in BanPlyslbgomarksTuDIWARNERRECORDS_tiffMTN
BanPayBrandidenttyLOGOSTACKINGTheBamPlayCartouche is composedoftheBamPlayWardmartk,and the"STUDIOS"subaciptlogaorype setinFoundersGroteskXCondensedBold.The VerticalStackis the primarylogo andshouldbeused inVerticalStackwould have to be scaled down to takeup ainyspace. The horizontal stackisnt quiteidalforlargeaces.Workbestfor amallspaoes.e reason for this is to keep the integrity of the brandsSTUDIO...
