BanzailBanzaiBrandQuidelinesVersion1.0(2024)
x=ContentsABODIntroductionContentsLogoTvpoaraphvColors
A-IntroductionAIntroductionWelcome to the Banzaibrand auidelines. Thisdocument is a roadmap for anyone who's creatingvisual materials for Banzai in print, on the web, or inour app. Please follow them closelys
A-IntroductionVCBANZAICARDINACOLORPALETYEA.1-OverviewAaThe Banzaibrand guidelines cutline Banzai'sLO00isualidentity. The look and feelof Banzo'sBIdingisaresult ofresearch,planning. andrefinement overthe courseofmonymonths.Our branding Is more than just what we loolke-it's reflective of who we are and what wePlease adhere closely to these guidelines.Doingso willhelpBonzalputforthaCONTAINERSILLUSTRATIONe！?
A-IntroductionA.2-BrandVoiceWe communicateourbrand vaice throughBanzaiisBanzaiisnotseofwhatBanzais based onwho weare and whowe aren't.BelowareEnthusiasticStableTooserious“Wacky"some words that describe Banzal'scoreFunSmartTootrendy"Funky"values and attitudes.DependableEmpatheticFull ofitself“Zany"FriendlyQuirkyInconsistentIronicSpeedyEnergeticSloppySlowAlittle weirdPremiumComplicatedBoringWarmFamily-friendlyStuffyError-proneConfidentSimpleMean-spiritedObnoxious
B-1og0BLogoThe Banzailogo represents the company to theworld. As such, it should be used carefully anddeliberately.Proper use of the logo strengthens our brand and builds trust for our audience. Conversely, sloppy logousagecheapens our image and dearades ourcustomers'confidence in our products.Please adhere to the quidelines below whendesigning anything that carries Banzai's branding
B-LogoB.1-LogoBasicsBanzaiBBanzailThe Banzailago has twobasic forms:(1)thed'B'mark.Bothversionsofthebusedtorepresent Banzai, butIdictate whichlogoisabetter,thefull wordmark shouldBanzai, and the'BI'markshould be usedismaller spaces like socialmedia avatarselogo always appearswitha strongrusion/shadowbuilt into it;pleasedan'tagardlessofwhichlogoyoure using, theadow should either be transparent (more crB！B5thatin the next section) or colored Neutral-02#1D1726]
B-LogoB.2-Shadow.Outline,and FillB1BJBanzai's lago features abold shadow thata display thelogointhe bestwoyposibln,wehove three varionts:Shadow,Ooutine,andFillinote:thesevarlantsapplyto the fullrdmark and the'Brlagomark.heShadowvarlant (top-left)Isthedefaultagoandashould be usod an light bockgrounds.eOutlinevarlanttop-rightconbeusedonhe Fillvariant(bottom-leftandbottom-right)nda blaok shadaw.Becouseit'sohigh-contrest.I's thescdfestatformontcosifthelogolsappoaring onBIＢ！white, andthe thadow thould always be dank.
B-LogoB.3-OnColorB5BJWhen usingthe Banzailago an solid colaredbackgrounds, it'sbest touse the Fill variant oRegardless of what color the background is,thelogowllwnysoporwithigh controstand thusbe easy to recognize.Whenin doubt, use the Fllvariant.,BIBI
B-LogoBanzai!B.4-Scalemollsazes.Ttheisnolimnttohowbigyouconike thelogoatlangesol,butbecarntulatamallConversely,IfthelogoisScmaldverpoweringotherelementsonthepage/croen,considermakingIt smaller.height) forscreen,and O.2 inches (height)inBanzarBanzailBanzailBanzoB
B-LogoB.5-ClearSpac...
