BELLANOVABrandGuidelines
Beautywithin vouThis document serves as a gateway to the tools andtechniques that enable us to infuse ouressence,elegance, and ethos into every facet of our workOur goal extends beyond enhancing our creativeexpression; we aspire to kindle the spark ofcreativity in everyone we encounter.
01The Brand o6-0702 Brand Personality09-1203 How It Looks14-51BRANDSTORYColourPaletteOurTypographyBrandApplicationsSTRATEOYOVERVIEWTYPOORAPHY-ENGLIHPRIMARYPALITTETYPOGRAPHY-ARABIKCDUSINESSCARDPERSONAUTYOVERVIEWECONDARYPALETTEHERARCHY&USAOETONEOFVONCEBRANDEHOTIONSCOLOURPROPORTIONSOur PhotographyPEOPLEOurLogoTRLATHENTBAGOURICONCLINICUNFORMOur PatternsWEBSITELOOKOVERVEWALTERNATIVEICONATTERNSCLEARSPACEPOSITION&SCALE
TheBrand01
BRANDSTORYTailoredmodern care,just for you.E.xperience evidence-based care for yourdesired look. We offer personalized aesthetic treatmentsusing advanced technology.focusing on skin rejuvenation. tghtening and brightening, Yoursatisfiction, afety, andwell-being are our top priorities.
BELANOWBRANOGUDLNES/THEBRADSTRATEGYMISSIONYI5IO+To enhance skin health andTobecomeatrustedleaderinconfidence,offeringpersonalized,dermatologyskincare, renownedevidence-basedskincareforinnovation and patient-solutions.centric care.ofringsandthe moteffetivemathodsachleve our poals Every action wetakewithourstrategic vision.
PURPOSEBevondbrighteningOur purpose goesbeyond skincare,treatments. Wearededicated to empoweringindividuals by boosting their confidence andenhancing theirlives through exceptionatdermatological care.
ILLANOVABRANOGUIDILNESBrandPersonality02
OVERVIEWOur essenceshaping ouridentity.essence andtoneofvolce,guidesourthoughts and actions, shaping perceptions Weconsisentlyletouruniquecharacter
HELANOWABRANOUDEUNES/BRANORERSONLTYBRANDESSENCFBEAUTIFULMODERNEmbracing genuine beautyContemporary and self-assured,witheffortlessgraceandwithout beingeccentric orelegance.pretentious.TWOYALUESvalues.This section delves Into theirsdyputisan.,lutrtnghow welevenage thembringingit tolife in a profound manner
TONEOFVOICEBevondexpectationsOur brand's tone of voice is pivotal inshaping how we're perceived. It adaptsto diverse audiences and purposes, yet,remains steadfast in reflecting ourcore essence and values
BELLANOVABRANOOUIDELINES/BRANDEMOTIONSMODERNOPTIMISTICFRESHINCLUSIVFAUTHENTIC
ILLANOVABRANOGUIDILNESHow ItLOOKS03
BELLANOVABRANOQUIDELINESOURREFLECTIONIt demonstrateshow our identitywill be reflectedWadlscover how ourvisualidentityimpactfiul communication desians.Exploredkey assets and compelling elements with usfor a powerfulbrand experience.CURTIPOGRAPHYPHOTOGRAPHY
Colour Palette01
BELLANOWABRANOGUIDELINES/HOWITLOOKS/COLOURPALETTEOVERVIEWOur paletteinspire by ourcore elements.It'sselected to make ourbrandingstand out.bright,optimistic andmodern.OurPaleLavender andCetaceanBlue isthe core primarycolour across our brand.
BELLANOWABRANOGUIDELINES/HOWITLOOKSICOLOURPALETTEPRIMARYPALETTEOurPhleLavenderiscomplementedbytwo essentialcorecoforsinourwrtte.CetaceanBiue,representingSiennaenrichesour range by embracing the diverseCETACEANBLU2270spectrum of skin ...
