VeralonOsJdy2021BrandGuidelines
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bowWrdon3-Jdy2WelcometoyourBIGWBrandGuidelines,You're in for a treat. Inside you will find theprinciples behind howBIGWlooks, soundsandfeels.WerereintroducingtheBIGWbrandby stripping it back to itscore, usingstrong, clear applications.Withinthesepagesyouwill see our newbrandethossurfacingthroughnew emotivephotography styles, simpilifed brand coloursand ourrelatable tone ofvoice.
BrandOurbrandpurposeisto"makearealdifferenceforfamilies:Thiscomes021Platfornto life forour customersthroughour022Pursorbrand personality and the brand02.3Personoltyattribplatformlinewehaveestablishedforourcommunications.
PlatformFamily life.There's mealtime, bathtime,storgtime,lunch boxes, washing, drop-offs, pick-ups, schoolhomework and swimming practice,Andthat'sjustMonday!Butit'sthereward fom theetingswhich,inspires ustoleap out of bededch doyThesemomentsare important.Notjust to youButto yourentirefamilytoo.AndBIGWis alwous here witheverything you need to make it happen,Tomake a realdifference.Becauseweknow,in agrowingfomilythere'sno such thing as asmall dayEveryday's a bigday.BIGW.Everyday'sabigday,
platformHereare afewhandy parameterstohelpdefinewhat wemean bu'Every day's a bigday'.What it isWhat itisn'tAnhonestporteayil ofporening-ourview onreallifeisthat it'sperfectlyimperfecta perfect, polishedparenting experience,Parenting isa balance of the effothat'sputin and theParenting is alot of effort with minimal rewardrewards along the wau. We love to celebrate them bothParenting is alot of reward with minimal effortLife with kidsis wanderfully busy, essy and chaotic butLife with kids isc nightmare.And as parentsworth it.And as parents, we take it all in our striderfeelingoutof control.
PersonalityWe're yourfavourite auntfunloving, and a litlebit cheeky.We'reabreathof freshair,withaknowingglintinoureye.We're familiar, like family(whetherweareornot) andsharethat specialbondWe're trusted, know the history,get the jokes and canlaugh alongin the moment with you
Wdon3-Jdy20PersonalityattributesKnowledgeableUsefulPlayfulOurexperiencemeansWe arepragmatic andOuryouthfulenergy andwe'vegot theknowledgetohelpsupportyoutohands-on, keepingthingsimagination mean wenavigate family lifetodayrealas wework togethertoalwaysbringabreathofnavigate modern life.freshairtothe everyday.and tomorrow.
03.2Pimarylbgos03.3Coppedloga03.5Socondorylago03.7incormetupeLogosInthis sectionyouwill seehowto correctlyuse thelogowithinyourartwork.
@verviewBGW
primarylogosBIGWBIGWBIGWBIGWBIGW
CroppedlogosThousandsofBICWgiftsunder$30.For when youneed {w0BIGWBIGWBIGWBIGWMakedayone easierEveryday'sablgdouBIGWBIGWBIGW
Correct logosizeBICWBIGWBIGWBIGWBIGWBIGwBIGw
LogosSecondarylogoBIGWBIGWogpcopgide-CatdogEveryday'sBGWa big dayBIGWOurhBIQWgoouttoyou.BIOW
RestrictedusemonologosBIGWＢＩＧＷBＩGＷBIGW
Incorrect useBIGWBIGWBIGWBIGWBICWBIGWBIGWBIGWBIGWBIGWBIGW
Platformlockup04.1OurplatfomlockrOurplatformlockupis'Everyday'sabigday.In...
